# Toyota Crown

> The Toyota Crown is a bold reinvention of Japan's most storied nameplate - a fastback crossover-sedan that blends sedan elegance with SUV practicality, hybrid efficiency up to 42 MPG, and available 340 hp performance. Returning to the US after a 51-year absence, the 16th-generation Crown starts at $41,440 and challenges European luxury sedans with Toyota reliability and genuine design daring.

- **Created by:** Toyota Motor Corporation
- **Launched:** 1955
- **Platforms:** cars
- **Pricing:** Paid - starts at $41,440 (XLE), Limited $45,950, Nightshade $48,765, Platinum $54,990. Crown Signia wagon starts at $44,390. All prices exclude destination charges (~$1,095).
- **Key features:** Hybrid MAX Powertrain, Standard Hybrid System, Electronic AWD, Toyota Safety Sense 3.0, 12.3" Dual Digital Displays

## Features

- **Hybrid MAX Powertrain** — Exclusive to Platinum trim: 2.4L turbocharged 4-cylinder + rear eAxle electric motor producing 340 hp and 400 lb-ft torque, 0-60 mph in 5.7 seconds, with a 6-speed automatic transmission and adjustable AWD torque split from 70:30 to 20:80 front-rear.
- **Standard Hybrid System** — 2.5L DOHC 4-cylinder with Toyota's 4th-generation THS II dual electric motor system producing 236 hp with 42 MPG city / 41 MPG highway on standard trims.
- **Electronic AWD** — Standard on all trims, using a rear-mounted electric motor for all-weather traction without a traditional mechanical driveshaft.
- **Toyota Safety Sense 3.0** — Full suite including Pre-Collision System with Pedestrian/Motorcyclist Detection, Full-Speed Adaptive Cruise Control, Lane Tracing Assist, Blind Spot Monitor, Rear Cross-Traffic Alert, Road Sign Assist, and Proactive Driving Assist.
- **12.3" Dual Digital Displays** — A 12.3-inch Toyota Audio Multimedia touchscreen paired with a 12.3-inch digital instrument cluster, both standard across all trims.
- **Wireless Connectivity** — Wireless Apple CarPlay and Android Auto, wireless Qi charging, dual Bluetooth connectivity, and multiple USB-A/USB-C ports standard.
- **OTA Software Updates** — Over-the-air software updates keep the vehicle's systems current without dealer visits, a feature rare in this price class.
- **Adaptive Variable Suspension** — Available on Platinum trim, continuously adjusts damping for optimal ride/handling balance across all six drive modes.
- **Advanced Park System** — Hands-free parallel and perpendicular parking system available on Platinum trim.
- **10" Head-Up Display** — Large head-up display on Platinum projects navigation and vehicle data onto the windshield.
- **JBL Premium Audio** — 11-speaker JBL surround sound system available from Limited trim upward.
- **Bi-tone Exterior Design** — Distinctive black roof and hood extension option on Platinum creates a two-tone visual signature unique in the segment.
- **21-inch Wheels** — Standard 21-inch alloy wheels across multiple trims - unusually large for a sedan/crossover hybrid and a key design statement.
- **6 Drive Modes** — Platinum trim offers Normal, Eco, Sport, Sport+, Comfort, and Custom modes for tailored driving dynamics.

## Achievements

- 2023 IIHS Top Safety Pick+ - one of very few large sedans to achieve highest IIHS award
- 2024 IIHS Top Safety Pick
- Consumer Reports road-test score of 85/100 (Excellent)
- 100% recommendation rate on Cars.com consumer reviews
- Kelley Blue Book 4.4/5 rating
- First Toyota sedan to offer the Hybrid MAX performance hybrid system
- Japan's second-longest-running nameplate (after Land Cruiser), founded 1955
- First Japanese passenger car designed and built entirely in Japan (1955)
- First Japanese car ever exported to the US (1958 - 30 Crown Deluxe units)
- 7th longest-running car nameplate globally
- First Japanese mass-produced V8 vehicle (Crown Eight, 1964)
- 16 generations spanning 70 years
- The Drive named 2024 Crown 'the world's greatest luxury car'

## Latest updates

- **2026-01** — 2026 Crown Signia launched with available two-tone paint on Limited trim, starting $44,390
- **2025-09** — 2026 Crown lineup announced; Nightshade trim continues with matte-black 21-inch wheels; Platinum bi-tone paint refined
- **2025-01** — Nightshade trim added to Crown lineup with blacked-out exterior elements and matte-black 21-inch wheels
- **2024-09** — Crown Signia (wagon/estate variant) launched in US market starting $43,590, as distinct model from the fastback Crown
- **2024-01** — 2024 Crown updated with improved soft-touch interior materials; Limited gains Advanced Technology Package with Traffic Jam Assist and Lane Change Assist
- **2022-07** — Toyota officially reveals 16th-generation Crown globally with four body styles; announces US market return after 51-year absence
- **2022-11** — 2023 Toyota Crown goes on sale in US starting at $40,985 - first Crown sold in America since 1972

## Links

- Website: https://www.toyota.com/crown
- LinkedIn: https://www.linkedin.com/company/toyota-north-america/
- Twitter/X: https://x.com/Toyota
- YouTube: https://www.youtube.com/toyotausa
- Instagram: https://www.instagram.com/toyotausa/
- Facebook: https://www.facebook.com/toyota/
- TikTok: https://www.tiktok.com/@toyota

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Last updated: 2026-04-24