# Tour24

> Tour24 is a Boston-based proptech company that gives apartment renters a self-guided way to tour multifamily communities on their own schedule - day or night, with or without a leasing agent present. Its mobile app combines curated audio/visual tour guides, Bluetooth-beacon room tracking, smart-lock access control and an analytics dashboard so property operators can keep leasing 'always open.' Founded in 2020 by serial proptech entrepreneur Georgianna W. Oliver, the platform now serves hundreds of thousands of units across roughly 2,000 U.S. properties and in 2025 added Tori, a conversational AI tour assistant.

- **Founded:** 2020
- **Headquarters:** Boston, Massachusetts, United States
- **Founders:** Georgianna W. Oliver (Founder & CEO)
- **Team size:** Approximately 49 employees
- **Products:** Tour24 Self-Guided Tour App, Bluetooth Beacon Room Tracking, Explore Platform, Tour Analytics Dashboard, Tori - Conversational AI Tour Assistant
- **Notable:** Named an Inc. Magazine Power Partner in Real Estate & PropTech for two consecutive years (2023, 2024)., Selected by GlobeSt. as an Influencer of the Year in Multifamily Real Estate., Founder Georgianna Oliver named a 2025 Female Trailblazer of SaaS and holds two patents for self-guided touring.

## Products & services

- **Tour24 Self-Guided Tour App** — Mobile and web application that lets prospective renters schedule and take self-guided apartment tours with curated audio/visual guides, indoor navigation, and smart-lock/touchless entry - during or after office hours.
- **Bluetooth Beacon Room Tracking** — Beacons placed in units and amenity spaces pinpoint which rooms a prospect visited and how long they stayed, feeding engagement data back to operators.
- **Explore Platform** — A self-guided touring platform launched in 2023 to meet rising demand for on-demand property tours.
- **Tour Analytics Dashboard** — Business-intelligence dashboard giving operators visibility into tour activity, prospect engagement, conversion and after-hours demand.
- **Tori - Conversational AI Tour Assistant** — AI assistant with natural-language understanding and adaptive learning that answers renter questions on availability, pricing, amenities and community features in real time during a tour, with no onsite staff needed.

## Achievements

- Named an Inc. Magazine Power Partner in Real Estate & PropTech for two consecutive years (2023, 2024).
- Selected by GlobeSt. as an Influencer of the Year in Multifamily Real Estate.
- Founder Georgianna Oliver named a 2025 Female Trailblazer of SaaS and holds two patents for self-guided touring.
- Grew to ~525,000 units across ~2,065 properties, with total funding surpassing $20 million.
- Reported operator outcomes including an 87% application approval rate, a 75% decrease in delinquency and 35% more tours.

## Latest updates

- **2025-11** — Launched Tori, a conversational AI tour assistant, debuting at the OpTech conference.
- **2024-12** — Hired an industry sales leader to expand its multifamily go-to-market.
- **2024-10** — Closed a $5M Series B led by RET Ventures, bringing total funding past $20M.
- **2023-06** — Launched the Explore self-guided touring platform amid surging demand.

## Links

- Website: https://tour24.io
- LinkedIn: https://www.linkedin.com/company/tour24/
- Twitter/X: https://twitter.com/tour24now
- YouTube: https://www.youtube.com/@tour24io
- Instagram: https://www.instagram.com/tour24.io/
- Facebook: https://www.facebook.com/tour24now/
- TikTok: https://www.tiktok.com/@tour24.io

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Profile page: https://yespress.io/tour24
Published by YesPress — https://yespress.io
Last updated: 2026-07-17