# TOTTO

> TOTTO is a Bogotá-born consumer brand that designs and sells backpacks, luggage, apparel and accessories for school, work and travel. Founded by Yonatan Bursztyn after he took over a struggling leather-goods factory, the privately held Nalsani business turned colorful canvas bags into a mass-market staple, then expanded through stores, franchises, distributors and ecommerce. In 2026, Forbes Colombia reported 520 stores, sales in 45 countries and 2025 revenue above COP 827 billion (about US$240 million).

- **Founded:** 1987
- **Headquarters:** Bogotá, Colombia
- **Founders:** Yonatan Bursztyn (Founder and President)
- **Team size:** About 3,000 direct employees and roughly 9,000 indirect jobs across franchises, satellite workshops and commercial partners as reported in 2026; LinkedIn lists 1,001-5,000 employees.
- **Products:** Backpacks and school systems, Travel luggage, Apparel and accessories, Pet products, Ecofriendly range
- **Notable:** Built a retail network of 520 stores and product availability in 45 countries by 2026., Generated more than COP 827 billion in 2025 revenue, placing Nalsani among Colombia's 1,000 largest companies according to Forbes Colombia's summary of Supersociedades data., Became the largest backpack and bag brand in Colombia by the company's 2026 profile and a highly recognized backpack brand across Latin America.

## Products & services

- **Backpacks and school systems** — School, university, rolling and laptop backpacks, often paired with lunch bags and pencil cases; school bags account for about a quarter of annual sales.
- **Travel luggage** — Cabin and checked luggage, wheeled cases, duffels, organizers and travel accessories in soft and semi-hard formats.
- **Apparel and accessories** — Casual clothing for adults and children, wallets, handbags, waist packs, bottles and technology-protection accessories.
- **Pet products** — Carriers, walking accessories and other products designed for customers traveling or moving with pets.
- **Ecofriendly range** — Selected products incorporating components made from recycled plastic (RPET); the company says 20% of its current portfolio includes one or more RPET components.
- **Repair and take-back services** — A repair workshop that extends product life, plus a backpack-donation program that offers a purchase discount and redirects used products.
- **Topara** — Nalsani's outdoor-focused sister brand, led as a separate retail concept for apparel and adventure gear.

## Achievements

- Built a retail network of 520 stores and product availability in 45 countries by 2026.
- Generated more than COP 827 billion in 2025 revenue, placing Nalsani among Colombia's 1,000 largest companies according to Forbes Colombia's summary of Supersociedades data.
- Became the largest backpack and bag brand in Colombia by the company's 2026 profile and a highly recognized backpack brand across Latin America.
- Maintained a two-decade sponsorship of the Colombian Olympic Committee from Athens 2004 through Paris 2024.
- Received the Colombian Paralympic Committee's 2024 recognition as sponsor or strategic ally of the year.
- Reached ninth place among Colombia's best workplaces for women in a Great Place to Work recognition cited by the company in 2024.
- Eliminated customer-facing single-use plastic shopping bags and reported avoiding about 180 tonnes of plastic annually in its 2023 sustainability report.

## Latest updates

- **2026-07** — Forbes Colombia reported that TOTTO had reached 520 stores in 45 countries, employed about 3,000 people directly and closed 2025 with sales above COP 827 billion.
- **2026-07** — Founder Yonatan Bursztyn outlined a three-year leadership transition toward his son Benny Bursztyn, working alongside daughter Natalie Bursztyn, while he plans to remain involved through the board.
- **2026-07** — Nalsani's outdoor sister brand Topara was reported at 14 stores, with plans for further Colombian and international expansion.
- **2026** — TOTTO launched an official Real Madrid collection covering school, urban and travel categories across multiple Latin American markets.
- **2025-05** — A national discount agreement with Colombia's Policía Nacional began, offering eligible users 10% off through July 2026.
- **2024-12** — The Colombian Paralympic Committee recognized TOTTO as sponsor or strategic ally of the year following the Paris 2024 partnership.
- **2024-08** — TOTTO supplied the Colombian Olympic and Paralympic delegations with RPET-rich uniforms designed with accessibility and athlete input.

## Links

- Website: https://totto.com
- LinkedIn: https://www.linkedin.com/company/nalsani/
- Twitter/X: https://twitter.com/TottoColombia
- YouTube: https://www.youtube.com/c/TOTTOBrandTV
- Instagram: https://www.instagram.com/tottobrand/
- Facebook: https://facebook.com/totto.brand
- TikTok: https://www.tiktok.com/@tottobrand

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Profile page: https://yespress.io/totto
Published by YesPress — https://yespress.io
Last updated: 2026-08-14