# Tory Reiss

> Tory Reiss is the CEO and co-founder of Equi, a New York-based investment manager and technology platform that brings hedge-fund-style alternative strategies to investors. A three-time venture-backed fintech founder, he previously co-founded TrustToken (later Archblock), where he helped launch TrueUSD, one of the fastest-growing stablecoins in crypto history, and TrueFi, which originated more than $1.7 billion in loans. Before crypto he co-founded Harvest, an AI-driven debt-management platform. A self-described entrepreneur, activist, and educator, Reiss has taught financial literacy for over a decade and advocates for criminal justice reform.

- **Role:** CEO & Co-Founder at Equi
- **Organizations:** Equi, Archblock (formerly TrustToken), Harvest, Lob, Microsoft
- **Nationality:** American
- **Education:** B.A. in Behavioral Economics & Entrepreneurship in Emerging Markets, Northwestern University, Hebrew University of Jerusalem
- **Known for:** Co-launched TrueUSD, one of the fastest-growing stablecoins in history, reaching a market cap exceeding $1 billion, Co-launched TrueFi, an on-chain lending protocol that originated more than $1.7 billion, Three-time founder of venture-backed financial technology companies

## Career timeline

- **early career** — Began in finance, with roles connected to investment banking and enterprise solutions at Microsoft
- **2010s** — Founding Sales / Business Development leader at Lob
- **2010s** — Co-founded Harvest, an AI-driven debt management and refinancing platform
- **2017-2021** — Co-founder and Head of Business Development at TrustToken; helped launch TrueUSD (TUSD) and TrueFi
- **2021** — Co-founded Equi, serving as CEO
- **2022** — Equi raised a $15M Series A; total funding reached roughly $25M

## Achievements

- Co-launched TrueUSD, one of the fastest-growing stablecoins in history, reaching a market cap exceeding $1 billion
- Co-launched TrueFi, an on-chain lending protocol that originated more than $1.7 billion
- Three-time founder of venture-backed financial technology companies
- Co-founded Equi and raised approximately $25M including a $15M Series A
- Taught financial literacy for over a decade

## Latest updates

- **2022-10** — Equi closed a $15M Series A round
- **2023-04** — Appeared on the Invest Like a Billionaire podcast discussing technology-driven hedge fund selection

## Links

- Website: https://www.equi.com
- LinkedIn: https://www.linkedin.com/in/toryreiss
- Twitter/X: https://twitter.com/theetory

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Profile page: https://yespress.io/tory-reiss
Published by YesPress — https://yespress.io
Last updated: 2026-06-03