# Toplyne

> Toplyne was a venture-backed software company that used first-party product and customer data to identify users likely to convert, expand or churn. It later marketed predictive advertising audiences to D2C brands. Founded in 2021, it raised $17.5 million and served companies including Canva and InVideo before announcing a wind-down in October 2024.

- **Founded:** 2021
- **Headquarters:** San Francisco, United States; Bengaluru, India
- **Founders:** Rishen Kapoor (Co-founder and CEO), Ruchin Kulkarni (Co-founder), Rohit Khanna (Co-founder and former VP of Product at CleverTap)
- **Products:** Product-led growth intelligence, Predictive audiences for advertising
- **Notable:** InVideo reported an 80-100% improvement in its sales team conversion rate shortly after adopting Toplyne, according to Toplyne’s 2021 customer account., Murf AI reported that a Toplyne-selected cohort converted at seven times the rate of a hand-built Mixpanel cohort in one A/B test; this was a customer case study, not a general product guarantee., Raised $17.5 million across a $2.5 million seed and $15 million Series A.

## Products & services

- **Product-led growth intelligence** — Combined product usage, billing, CRM and enrichment data to score users and accounts for conversion, expansion or churn, then routed segments into sales and marketing workflows.
- **Predictive audiences for advertising** — Used website behavior and modeled purchase likelihood or lifetime value to build retargeting and prospecting audiences for Meta and Google ads; Toplyne described a 30-day trial.

## Achievements

- InVideo reported an 80-100% improvement in its sales team conversion rate shortly after adopting Toplyne, according to Toplyne’s 2021 customer account.
- Murf AI reported that a Toplyne-selected cohort converted at seven times the rate of a hand-built Mixpanel cohort in one A/B test; this was a customer case study, not a general product guarantee.
- Raised $17.5 million across a $2.5 million seed and $15 million Series A.

## Latest updates

- **2024-10** — Founders announced Toplyne would wind down operations and return capital to investors after failing to reach its intended scale and product-market fit.
- **2025-01** — Co-founder and CEO Rishen Kapoor rejoined Peak XV Partners after the wind-down.

## Links

- Website: https://www.toplyne.io/
- LinkedIn: https://www.linkedin.com/company/toplynehq
- Twitter/X: https://twitter.com/Toplynehq
- YouTube: https://www.youtube.com/channel/UCHxEq1sQrLsQbmXEmMMNJ4A
- Instagram: https://www.instagram.com/toplyne_hq/
- TikTok: https://www.tiktok.com/@toplyne_tok

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Profile page: https://yespress.io/toplyne
Published by YesPress — https://yespress.io
Last updated: 2026-09-28