# Toolio

> Toolio is a New York-based retail technology company that builds cloud-based, AI-powered merchandising software. Its platform replaces spreadsheet-driven planning with connected workflows for merchandise financial planning, open-to-buy, assortment planning, demand forecasting, and allocation. Founded in 2019 by ex-Walmart engineers Eytan Daniyalzade and Berk Atikoglu, Toolio helps modern retailers and direct-to-consumer brands decide what to buy, how much, and where to place it - managing over a billion dollars of inventory across more than 100 retail customers.

- **Founded:** 2019
- **Headquarters:** New York, New York, United States
- **Founders:** Eytan Daniyalzade (Co-Founder & CEO), Berk Atikoglu (Co-Founder)
- **Team size:** Approximately 90 employees (Apollo: 91).
- **Products:** Merchandising Platform, Merchandise Financial Planning & Open-to-Buy, Assortment Planning, Demand Planning & Replenishment, Allocation Module
- **Notable:** Grew to 100+ retail customers managing over $1B in inventory., Raised $10.3M Series A led by Jump Capital in October 2021., Achieved 'Built for NetSuite' certification.

## Products & services

- **Merchandising Platform** — Cloud-based platform that automates critical merchandising workflows, provides real-time insights, and connects planning end-to-end.
- **Merchandise Financial Planning & Open-to-Buy** — Top-down and bottom-up financial planning with open-to-buy management to align inventory investment with sales targets.
- **Assortment Planning** — Item and option planning to build assortments, rationalize SKUs, and generate size curves.
- **Demand Planning & Replenishment** — Demand forecasting, seasonality adjustment, and replenishment recommendations to reduce stockouts and overstock.
- **Allocation Module** — Omnichannel inventory visibility with automated transfer orders and store/item-level forecasting for demand-driven allocation.
- **Toolio AI** — AI-driven forecasting, SKU rationalization, and workflow automation with explainable outputs for planners.
- **Integrations & MCP Server** — Connections to ERP, e-commerce, and BI tools (including Built-for-NetSuite status) plus an MCP server for AI-assisted access.

## Achievements

- Grew to 100+ retail customers managing over $1B in inventory.
- Raised $10.3M Series A led by Jump Capital in October 2021.
- Achieved 'Built for NetSuite' certification.
- Founding team previously built Stylr, acquired by Walmart Labs in 2014.
- Reported ~20% month-over-month revenue and customer growth around Series A.
- AKA Brands reported 50-75% SKU reduction using Toolio.

## Latest updates

- **2021-10** — Closed $10.3M Series A led by Jump Capital to expand its retail merchandising platform.
- **2022-01** — Launched the Allocation module and achieved 'Built for NetSuite' status; added marquee clients including NYDJ, Parade, Gym+Coffee, Betabrand, and Rothy's.
- **2024** — Expanded AI capabilities under 'Toolio AI' for forecasting, SKU rationalization, and workflow automation, plus an MCP server for AI-assisted access.

## Links

- Website: https://toolio.com
- LinkedIn: https://www.linkedin.com/company/toolio-retail
- Twitter/X: https://twitter.com/toolioretail

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Profile page: https://yespress.io/toolio
Published by YesPress — https://yespress.io
Last updated: 2026-07-17