# Tony Verutti

> Tony Verutti is the CEO of Betterguards Technology, a German sports-tech company whose adaptive ankle brace uses a micro-hydraulic piston that stays loose during play and locks in a split second when the ankle rolls, then releases. A lifelong athlete who tore his ACL four times and grew up in a physical therapist's household, he took the top job in April 2023 and pushed the product into the NBA, NFL, NCAA and Olympic teams, backed by the NBA's Launchpad program. His pitch: athletes shouldn't trade mobility for protection, and gear should be built on science, not tradition.

- **Role:** Chief Executive Officer at Betterguards Technology
- **Organizations:** Betterguards Technology
- **Nationality:** American
- **Education:** International MBA, SDA Bocconi School of Management, Milan
- **Known for:** Appointed CEO of Betterguards Technology in April 2023 to lead its global expansion., Oversaw the launch of BetterGuard 2.0 at the NBA Summer League., Drove adoption across roughly 30 NCAA Division I programs, Tier 1 NBA and NFL athletes, and four national Olympic teams.

## Career timeline

- **2000s** — Spent the first decade of his career in management consulting, working with high-tech firms across Silicon Valley.
- **—** — Earned an International MBA from SDA Bocconi in Milan, Italy.
- **2023** — Appointed CEO of Betterguards Technology, effective April 25, 2023, to lead global expansion across Europe and the U.S.
- **2024** — Launched BetterGuard 2.0 at the NBA Summer League; expanded adoption across NBA, NFL, NCAA and Olympic teams.

## Achievements

- Appointed CEO of Betterguards Technology in April 2023 to lead its global expansion.
- Oversaw the launch of BetterGuard 2.0 at the NBA Summer League.
- Drove adoption across roughly 30 NCAA Division I programs, Tier 1 NBA and NFL athletes, and four national Olympic teams.
- Leveraged selection into the NBA Launchpad program (one of the first five companies chosen in 2022) into league-wide traction.
- Positioned Betterguards' adaptive ankle stabilizer as a direct-to-consumer alternative to insurance-code-driven braces.

## Latest updates

- **2023-04** — Named CEO of Betterguards Technology, tasked with leading global growth across Europe and the U.S.
- **2024-02** — Featured in Forbes on how the NBA Launchpad accelerated Betterguards' high-tech ankle brace.
- **2024** — Oversaw the launch of BetterGuard 2.0 at the NBA Summer League.

## Links

- Website: https://betterguards.com
- LinkedIn: http://www.linkedin.com/in/tonyverutti
- Twitter/X: https://twitter.com/betterguards
- Instagram: https://instagram.com/betterguards
- Facebook: https://facebook.com/betterguards/
- TikTok: https://tiktok.com/@betterguards

---

Profile page: https://yespress.io/tony-verutti
Published by YesPress — https://yespress.io
Last updated: 2026-07-07