# Tony Rogers

> Tony Rogers is the Senior Vice President and Chief Marketing Officer of Dollar General, where he leads brand, media, personalization and the DG Media Network across the retailer's roughly 20,000 stores. A University of Texas graduate who started in accounting before turning to marketing, he built a 25-year career at consumer brands and retailers including Pillsbury, Frito-Lay and Gateway before spending more than 17 years at Walmart, where he rose to Chief Marketing Officer of Walmart U.S. and later Chief Member Officer at Sam's Club. He joined Dollar General in June 2024 after a stint as CMO of Signet Jewelers, bringing a philosophy built around purpose, evolution and keeping the customer at the center of every decision.

- **Role:** Senior Vice President & Chief Marketing Officer at Dollar General
- **Organizations:** Dollar General, Signet Jewelers, Walmart, Sam's Club, Gateway, Frito-Lay, Pillsbury
- **Nationality:** American
- **Education:** BBA in Accounting, The University of Texas at Austin, MBA in Marketing, The University of Texas at Austin
- **Known for:** Rose to Chief Marketing Officer of Walmart U.S., one of the most-watched marketing roles in retail, Led marketing for Walmart China before returning to lead the U.S. business, Served as Chief Member Officer at Sam's Club, overseeing member experience and marketing

## Career timeline

- **pre-2005** — Held marketing positions at Pillsbury, Frito-Lay and computer seller Gateway
- **2005** — Joined Walmart, beginning a tenure of more than 17 years
- **2010s** — Served as SVP of Marketing and CMO of Walmart China
- **2016** — Promoted to Chief Marketing Officer of Walmart U.S., succeeding retiring CMO Stephen Quinn
- **2018** — Moved to Sam's Club, eventually serving as Chief Member Officer
- **2022** — Named Chief Marketing Officer of Signet Jewelers
- **2024** — Joined Dollar General as Senior Vice President and Chief Marketing Officer (announced June 2024)

## Achievements

- Rose to Chief Marketing Officer of Walmart U.S., one of the most-watched marketing roles in retail
- Led marketing for Walmart China before returning to lead the U.S. business
- Served as Chief Member Officer at Sam's Club, overseeing member experience and marketing
- Held the CMO role at international jewelry retailer Signet Jewelers
- Now oversees Dollar General's brand, media, personalization and the DG Media Network retail media business

## Latest updates

- **2024-06** — Joined Dollar General as Senior Vice President and Chief Marketing Officer, leading marketing, brand, media and personalization strategies including the DG Media Network.

## Links

- Website: https://www.dollargeneral.com
- LinkedIn: http://www.linkedin.com/in/tonyrogers1

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Profile page: https://yespress.io/tony-rogers
Published by YesPress — https://yespress.io
Last updated: 2026-07-25