# Tony Gu

> Tony Gu (顾仁宝) is the founder and CEO of Sailing Marketing and its Chief Strategic Architect. Based in Los Angeles, he advises Chinese businesses on overseas branding and marketing, developed the Build, Align, Distribute (B.A.D) framework, and is the author of 无品牌不营销 and 无美好不品牌. His published approach connects a founder’s values, employee experience and customer communication.

- **Role:** Founder and CEO; Chief Strategic Architect at Sailing Marketing
- **Organizations:** Sailing Marketing
- **Education:** Jilin University
- **Known for:** Founded Sailing Marketing in 2015., Developed the B.A.D (Build, Align, Distribute) brand-strategy framework., Authored 无品牌不营销 (No Brand, No Marketing).

## Career timeline

- **1996–2000** — Lists attendance at Jilin University on LinkedIn.
- **2015** — Founded Sailing Marketing.
- **2023** — Published interviews discuss 无品牌不营销 and the B.A.D branding approach.
- **2024** — A bylined October 3 implementation essay on his book website discusses translating brand strategy into procedures and employee behavior; the page may have been updated subsequently.
- **2026** — An October 12 report announces the publication of 无美好不品牌 (Business for Good).

## Achievements

- Founded Sailing Marketing in 2015.
- Developed the B.A.D (Build, Align, Distribute) brand-strategy framework.
- Authored 无品牌不营销 (No Brand, No Marketing).
- Authored 无美好不品牌, promoted as Business for Good.

## Latest updates

- **2026-10** — An October 12 Sina-distributed article reports publication of his book 无美好不品牌 (Business for Good) by Sailing Marketing Inc.

## Links

- Website: https://sailingmarketing.us/
- LinkedIn: https://www.linkedin.com/in/tony-gu-1572ba104

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Profile page: https://yespress.io/tony-gu
Published by YesPress — https://yespress.io
Last updated: 2026-10-22