# Tom's Watch Bar

> Tom's Watch Bar is a Denver-area, company-owned restaurant and entertainment chain built around communal sports viewing. Its venues combine wall-to-wall screens, a published game schedule, fast table service, a broad food-and-drink menu, private events, and team-backed watch parties, usually in high-traffic districts near stadiums and arenas. The company evolved from the broader Tom's Urban diner concept after its founders saw screens and away games lift otherwise quiet traffic.

- **Founded:** 2014
- **Headquarters:** Broomfield, United States
- **Founders:** Tom Ryan (Co-Founder, Board Member and Advisor), Rick Schaden (Co-Founder, Board Member and Advisor), Brooks Schaden (Co-Founder and Co-CEO), Shannon McNiel (Co-Founder and Co-CEO)
- **Team size:** Approximately 350 employees in the provided company dataset; LinkedIn currently lists a 501-1,000 employee range.
- **Products:** Immersive sports viewing, Restaurant and bar service, Watch parties, Private events, Online game schedule
- **Notable:** Expanded from the Tom's Urban concept into a focused sports-viewing brand in 2019., Reached 18 open locations listed on the company website by August 2026., Reported more than $100 million in annual revenue/run rate by 2025-2026.

## Products & services

- **Immersive sports viewing** — Company-owned venues use an oversized central stadium screen, scores of additional displays, broad sports programming, and zoned or personalized audio.
- **Restaurant and bar service** — Elevated game-day food, chef-driven dishes, craft and domestic beer, wine, cocktails, mocktails, and signature 40-ounce steins.
- **Watch parties** — Programmed events for professional and college teams, UFC, international sports, and occasional entertainment fandoms, often with DJs, mascots, prizes, or partner activations.
- **Private events** — Custom food, beverage, music, visuals, seating, semi-private areas, and full-venue buyouts for corporate and social groups.
- **Online game schedule** — Location-specific programming published in advance so fans can confirm where and when their game will be shown.

## Achievements

- Expanded from the Tom's Urban concept into a focused sports-viewing brand in 2019.
- Reached 18 open locations listed on the company website by August 2026.
- Reported more than $100 million in annual revenue/run rate by 2025-2026.
- Reported average unit volumes above $6 million and average restaurant-level margins above 25% in 2025.
- Estimated 2.5 million guests and more than 600 watch parties in 2024.
- Named FSR Magazine's Breakout Brand of the Year for 2026.
- Named to the Financial Times' Americas' Fastest-Growing Companies 2026 list, according to the company.

## Latest updates

- **2024-11** — Brooks Schaden and Shannon McNiel were appointed co-CEOs; Tom Ryan and Rick Schaden moved to board and advisor roles.
- **2024-12** — The Indianapolis venue opened as the chain's 13th location, with 135 displays in approximately 10,000 square feet.
- **2025-03** — A 24,000-square-foot Seattle Center venue opened near Climate Pledge Arena.
- **2025-04** — Tom's opened stadium-adjacent venues in San Diego and Phoenix.
- **2025-08** — The company said Love Island watch events produced a nearly 900% sales spike, broadening its view of communal fandom beyond sports.
- **2025-09** — Cincinnati and Milwaukee openings brought the chain to 18 venues.
- **2026-01** — FSR named Tom's Watch Bar its Breakout Brand of the Year and reported 19 locations, more than $100 million in annual revenue, and approximately $7 million AUV.
- **2026-05** — The company announced inclusion in the Financial Times' Americas' Fastest-Growing Companies 2026 list.
- **2026-08** — The company website lists 18 current markets, including newer venues in Inglewood, Cincinnati, Milwaukee, Phoenix, San Diego, and Seattle.

## Links

- Website: https://tomswatchbar.com
- LinkedIn: https://www.linkedin.com/company/tom-s-urban
- Twitter/X: https://twitter.com/WatchAtToms
- Facebook: https://www.facebook.com/tomscoorsfield/

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Profile page: https://yespress.io/toms-watch-bar
Published by YesPress — https://yespress.io
Last updated: 2026-08-21