# Tomonori Tsuji

> Tomonori Tsuji is the Japanese founder and CEO of Pricebook, a Jakarta-based shopping information business connecting Indonesian consumers with product comparisons and prices from online and physical retailers. A University of Tokyo economics graduate, he worked in digital marketing and product management before founding Pricebook in 2013.

- **Role:** Founder & CEO at PT. Pricebook Digital Indonesia
- **Organizations:** PT. Pricebook Digital Indonesia, Pricebook Co., Ltd., Leapseas Pte Ltd, Itokuro Inc.
- **From:** Osaka, Japan
- **Nationality:** Japanese
- **Education:** Bachelor’s degree in Economics, The University of Tokyo
- **Known for:** Founded Pricebook in 2013 and built a model encompassing online and physical retailer information., Secured backing for Pricebook across four reported funding rounds by January 2019., Led Pricebook at the time of its December 2021 detikcom collaboration.

## Career timeline

- **2011** — Graduated from the University of Tokyo and joined Itokuro in digital marketing and product management.
- **2012-2013** — Worked as Product Manager at Leapseas Pte Ltd in Singapore.
- **2013-09** — Established Pricebook Co., Ltd. in Tokyo.
- **2013-11** — Relocated operations to Indonesia.
- **2013-12** — Launched the Pricebook portal.
- **2015-02** — Start of the PT Pricebook Digital Indonesia CEO position listed on his LinkedIn profile.
- **2015-03** — Pricebook announced its second funding round with Global Brain, IMJ Investment Partners and Hiro Mashita.
- **2016-09** — Aucfan announced a capital and business partnership with Pricebook.
- **2019-01** — Pricebook announced a fourth funding round led by Mirai Creation Fund II with KLab Venture Partners participating.
- **2021-12** — Pricebook and detikcom launched Komparasi Gadget.

## Achievements

- Founded Pricebook in 2013 and built a model encompassing online and physical retailer information.
- Secured backing for Pricebook across four reported funding rounds by January 2019.
- Led Pricebook at the time of its December 2021 detikcom collaboration.

## Latest updates

- **2021-12** — Pricebook partnered with detikcom on the Komparasi Gadget microsite; Tsuji was quoted as CEO.

## Links

- Website: https://www.pricebook.co.id/
- LinkedIn: https://id.linkedin.com/in/tomonoritsuji

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Profile page: https://yespress.io/tomonori-tsuji
Published by YesPress — https://yespress.io
Last updated: 2026-10-21