# Tomer Tagrin

> Tomer Tagrin is the New York-based co-founder and CEO of Yotpo, founded with Omri Cohen in 2011 after a disappointing camera purchase exposed the problem of unreliable online reviews. A former Intel chip designer and Tel Aviv University graduate, he led Yotpo through its $230 million Series F at a $1.4 billion valuation in 2021, its 2025 exit from native email and SMS, and its work on reviews, loyalty, and AI-driven product discovery. He writes the CommerceGPT newsletter.

- **Role:** Co-founder and CEO at Yotpo
- **Organizations:** Yotpo, Intel
- **Nationality:** Israeli
- **Education:** Bachelor of Science; software engineering background, Tel Aviv University
- **Known for:** Co-founded Yotpo in 2011 and developed it into an international commerce software business., Led Yotpo through its March 2021 $230 million Series F at a $1.4 billion post-money valuation., Named an EY Entrepreneur Of The Year 2021 New York award winner.

## Career timeline

- **Before 2011** — Studied at Tel Aviv University and worked as a chip designer at Intel.
- **2011** — Co-founded Yotpo with Omri Cohen.
- **2019** — Reported 4,000 paying customers and 60,000 free-product users in a founder interview.
- **2020** — Yotpo raised a $75 million Series E.
- **2021** — Yotpo raised a $230 million Series F at a $1.4 billion post-money valuation; Tagrin won an EY Entrepreneur Of The Year New York award.
- **2025** — Discussed Yotpo 2.0 and a strategic focus on reviews, loyalty, and AI; Yotpo scheduled the retirement of native email and SMS for December 31.
- **2026** — Continues as Yotpo CEO, writing CommerceGPT and promoting Yotpo Discover.

## Achievements

- Co-founded Yotpo in 2011 and developed it into an international commerce software business.
- Led Yotpo through its March 2021 $230 million Series F at a $1.4 billion post-money valuation.
- Named an EY Entrepreneur Of The Year 2021 New York award winner.

## Latest updates

- **2025-05** — Discussed Yotpo 2.0, product organization changes, AI, and agency partnerships on the DTC Podcast.
- **2025-10** — Discussed closing email and SMS, strategic focus, and Yotpo Labs on The SaaS Operators Podcast, published October 21.
- **2026-10** — Research check: Yotpo lists Discover alongside Reviews and Loyalty; Tagrin remains CEO and author of CommerceGPT. This date records verification, not a product launch.

## Links

- Website: https://www.yotpo.com/commerce-gpt/
- LinkedIn: https://www.linkedin.com/in/tagrin/
- Twitter/X: https://x.com/ttagrin

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Profile page: https://yespress.io/tomer-tagrin
Published by YesPress — https://yespress.io
Last updated: 2026-10-20