# Tomer London

> Tomer London is the co-founder and Chief Product Officer of Gusto, a $9.5 billion payroll and HR platform serving 400,000+ small businesses across the United States. Born and raised in Haifa, Israel, where his father ran a clothing store for over 35 years, Tomer taught himself Visual Basic at age 12 to build inventory software for the family business — a founding instinct that never left him. After earning his B.S. from the Technion and pursuing graduate studies at Stanford, he co-founded Gusto (originally ZenPayroll) in 2011 with Josh Reeves and Eddie Kim, going through Y Combinator and building the company into one of the most beloved B2B products in Silicon Valley, known for its unusually high NPS scores and the philosophy that payroll software should feel like a celebration, not a chore.

- **Role:** Co-Founder and CPO at Gusto
- **Organizations:** Gusto, Vizmo, Writing Whiz, Intel Research, Bump Technologies
- **From:** Haifa, Israel
- **Nationality:** Israeli
- **Education:** B.S., Electrical Engineering, Technion - Israel Institute of Technology, M.Sc., Electrical Engineering, Stanford University, Ph.D. Candidate, Electrical Engineering, Stanford University
- **Known for:** Co-founded Gusto, valued at $9.5 billion and serving 400,000+ businesses, Raised over $796 million in total funding across multiple rounds, Named to Inc. Magazine's 30 Under 30 (2013)

## Career timeline

- **2001** — Co-founded 'Writing Whiz' in 11th grade — software to help non-native English speakers with word usage. It reached ~20,000 downloads on download.com.
- **~2003-2006** — Served three years in the Israeli military in a combat unit.
- **~2006-2010** — Studied Electrical Engineering at the Technion and worked as a computer architecture researcher at Intel Research in Israel.
- **2008-2011** — Co-founded and served as CEO of Vizmo, a mobile self-service customer support technology startup.
- **2010** — Moved to Silicon Valley to pursue graduate studies at Stanford University, partly inspired by Steve Jobs' 2005 commencement address.
- **2011** — Met Josh Reeves and Eddie Kim through Stanford's alumni mentorship program.
- **2011-2012** — Co-founded ZenPayroll (later renamed Gusto) with Josh Reeves and Eddie Kim. Went through Y Combinator.
- **2012-2013** — Personally onboarded Gusto's first 50 companies, cold-calling businesses from Yelp listings while working from a walk-in closet.
- **2013** — Named to Inc. Magazine's 30 Under 30 list.
- **2015** — ZenPayroll rebranded to Gusto as the company expanded beyond payroll into HR and benefits.
- **2022** — Gusto raised $55M in Series E funding at a $9.5B+ valuation, having raised over $796M total.
- **2024** — Gusto serves 400,000+ businesses with 2,700+ employees, and the company reaches profitability.

## Achievements

- Co-founded Gusto, valued at $9.5 billion and serving 400,000+ businesses
- Raised over $796 million in total funding across multiple rounds
- Named to Inc. Magazine's 30 Under 30 (2013)
- Built Gusto to an NPS score above 85 — exceptionally rare for B2B payroll software
- Pioneered the 'full service payroll' model where software handles both payments and tax compliance automatically
- Scaled Gusto to 2,700+ employees without losing product quality or culture
- Co-led Gusto to profitability while maintaining high growth trajectory
- Built 'Writing Whiz' in high school, achieving 20,000 downloads — his first product success

## Latest updates

- **2024-12** — Appeared on the Product Thinking podcast (episode 200) discussing the concept of building 'minimal lovable products' and Gusto's product philosophy.
- **2024-09** — Featured on Product School's podcast discussing Gusto's '0 to $10B product growth journey.'
- **2024-01** — Gusto surpassed 400,000 business customers and reached profitability, with over 2,700 employees.
- **2022-05** — Gusto raised $55M in Series E funding, bringing total raised to over $796M at a $9.5B+ valuation.

## Links

- Website: https://gusto.com
- LinkedIn: https://www.linkedin.com/in/tomerlondon
- Twitter/X: https://x.com/tomerlondon

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Profile page: https://yespress.io/tomer-london
Published by YesPress — https://yespress.io
Last updated: 2026-05-22