# Tomas Pueyo

> Tomas Pueyo is a Franco-Spanish writer, strategist, and newsletter creator best known for his wildly viral COVID-19 articles that reached 60 million readers in 2020 and for his Substack newsletter Uncharted Territories, where he explores tech, geopolitics, AI, and the forces shaping civilization. A Stanford MBA and former Silicon Valley executive (Course Hero VP of Growth, Ankorstore CPO), he voluntarily cut his income by 80% to write full-time - building a 123,000+ subscriber audience without spending a dollar on advertising.

- **Role:** Creator at Uncharted Territories (Substack)
- **Organizations:** Uncharted Territories, Ankorstore, Course Hero, SigFig, Zynga, RockYou
- **From:** Nantes, France
- **Nationality:** French-Spanish
- **Education:** MBA, Stanford University Graduate School of Business, M.Sc. General Engineering, Ecole Centrale Paris, B.Sc./M.Sc. Industrial Engineering, Universidad Pontificia Comillas (ICAI), Madrid
- **Known for:** COVID-19 articles read 60M+ times across 30+ languages - most-read Medium articles of 2020, Coined 'Hammer and the Dance' terminology adopted by global media and policymakers, Built Uncharted Territories to 123,000+ subscribers with zero ad spend

## Career timeline

- **2004-2005** — Business Development Assistant at Siemens
- **2005-2006** — Business Analyst at Arthur D. Little
- **2006-2008** — Management Consultant at PricewaterhouseCoopers (Transaction Services)
- **2008-2010** — MBA at Stanford GSB; intern at IDE Myanmar and FINCA International
- **2010-2012** — Product Manager to Director of Player Network at RockYou (Facebook games)
- **2012-2013** — Lead Product Manager at Zynga
- **2013-2018** — Head of Product, Marketing, Design & Sales at SigFig - led 100x revenue growth and $100M raised
- **2018-2021** — Vice President of Growth at Course Hero
- **2020** — Published viral COVID-19 articles reaching 60M+ readers; coined 'Hammer and the Dance'
- **2021** — Launched Uncharted Territories newsletter on Substack (April 26, 2021)
- **2021-2024** — Chief Product Officer at Ankorstore (raised ~$300M at $2B valuation)
- **2022** — Went full-time on Uncharted Territories, cutting income by 80%
- **2024-2025** — Uncharted Territories reaches 123,000+ subscribers; top 16 tech newsletter on Substack

## Achievements

- COVID-19 articles read 60M+ times across 30+ languages - most-read Medium articles of 2020
- Coined 'Hammer and the Dance' terminology adopted by global media and policymakers
- Built Uncharted Territories to 123,000+ subscribers with zero ad spend
- Ranked #15-16 in Technology on Substack globally
- Articles read 5 million times in 2023 alone
- Led SigFig through 100x revenue growth and $100M in funding
- Published Amazon Best Seller 'The Star Wars Rings' (2017)
- TEDx talk 'Why Stories Captivate' viewed 300,000+ times
- Built apps with 20+ million viral installs
- Stanford MBA graduate

## Latest updates

- **2025-04** — World of DaaS Podcast appearance covering energy dynamics and real estate trends
- **2025-04** — Published 'GeoHistory Magazine Q2 2025' covering trade wars, space economics, Syria, Poland vs. Russia
- **2025-03** — Published 'Iran: The Day After' analyzing geopolitics of the 2025-2026 Iran conflict
- **2025-01** — Published 'AI in 2026' covering AI bubble, AGI proximity, and job impacts
- **2024-12** — Uncharted Territories crosses 123,000+ free subscribers
- **2024-01** — Left Ankorstore CPO role to focus entirely on Uncharted Territories

## Links

- Website: https://unchartedterritories.tomaspueyo.com
- LinkedIn: https://www.linkedin.com/in/tomaspueyo/
- Twitter/X: https://twitter.com/tomaspueyo
- Instagram: https://www.instagram.com/pbulises/
- Facebook: https://www.facebook.com/tomaspueyo/

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Profile page: https://yespress.io/tomas-pueyo
Published by YesPress — https://yespress.io
Last updated: 2026-04-23