# Tomas O'Farrell

> Tomas O’Farrell is the Argentine cofounder and CEO of Workana, a remote-work and freelance platform launched in Buenos Aires in 2012. A former Sonico/Fnbox entrepreneur, he has written about the practical demands of independent careers, company culture and building a marketplace across Latin America and Southeast Asia. His public LinkedIn profile lists Miami as his location.

- **Role:** Co-founder & CEO at Workana
- **Organizations:** Workana, Sonico / Fnbox, Datam
- **Nationality:** Argentine
- **Education:** BS Business Administration (listed by Crunchbase), Universidad de San Andrés, Babson College
- **Known for:** Cofounded Workana in 2012., Helped build a platform that reported over one million users in 2018., Led Workana’s announced expansion into Southeast Asia in 2018.

## Career timeline

- **2001** — Graduated during Argentina’s economic crisis; has described entering internet entrepreneurship when finance jobs were unavailable.
- **Before 2012** — Worked as a partner and chief marketing officer at Sonico and worked with Fernando Fornales at Fnbox.
- **2012** — Cofounded Workana with Eliana Bracciaforte, Fernando Fornales and Mariano Iglesias; platform launched May 30.
- **2013** — Workana entered Brazil; a later personal retrospective describes unsuccessful regional VC fundraising and subsequent staff cuts.
- **2018** — Announced Workana’s Southeast Asian operations, initially focused on Malaysia and Singapore.
- **2022** — Publicly described Workana as completely remote and advocated regular in-person offsites.
- **2025** — Discussed longer talent engagements, US demand and career-long relationships in a PangeaGlobe interview.
- **2026** — Appeared in a July 16 Espinaca Stream interview about Workana’s origins and business challenges.

## Achievements

- Cofounded Workana in 2012.
- Helped build a platform that reported over one million users in 2018.
- Led Workana’s announced expansion into Southeast Asia in 2018.
- Previously served as partner and chief marketing officer at Sonico.

## Latest updates

- **2026-07** — Espinaca Stream published an interview on July 16 discussing Workana’s beginnings, initial challenges, disintermediation and compounding effects.
- **2025-10** — In an October 26 PangeaGlobe interview, described Workana’s development toward longer engagements and increased US demand.
- **2025-08** — Workana promoted an August 14 live AI discussion featuring O’Farrell, Mariano Iglesias and Eliana Bracciaforte.

## Links

- Website: https://www.workana.com/
- LinkedIn: https://www.linkedin.com/in/ofarrell/
- Twitter/X: https://x.com/TomasOFarrell
- Facebook: https://www.facebook.com/tomas.ofarrell

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Profile page: https://yespress.io/tomas-ofarrell
Published by YesPress — https://yespress.io
Last updated: 2026-10-16