# Tom Orbach

> Tom Orbach is an Israeli growth marketer, newsletter creator, and viral-campaign architect best known for building the LinkedIn Viral Post Generator (1.7M users, acquired in one week), leading Wiz's brand from obscurity to a $32B Google acquisition, and publishing the Marketing Ideas newsletter to 85,000+ subscribers. He operates at the intersection of behavioral economics, humor, and B2B marketing - turning 'boring' industries into viral moments.

- **Role:** Director of Growth Marketing at Wiz (Google)
- **Organizations:** Wiz (Google), Marketing Ideas Newsletter, Reichman University
- **From:** Israel
- **Nationality:** Israeli
- **Education:** Bachelor of Laws (LL.B.), Tel Aviv University, MBA - Technology, Information & Entrepreneurship, Tel Aviv University
- **Known for:** Built LinkedIn Viral Post Generator that hit 1.7M users and was acquired by Taplio within 1 week of English launch, Led Wiz's growth marketing as company grew from relative obscurity to $32B Google acquisition, Grew Marketing Ideas newsletter to 85,000+ free subscribers

## Career timeline

- **early career** — Lawyer at IDF C4I & Cyber Security Directorate
- **2013-2016** — Product Manager at One Hour Translation
- **2015-2016** — Marketing Manager at BARBRI
- **2020-2021** — Growth Marketing Manager at Jolt.io (ed-tech)
- **2021-2022** — Growth Marketing Manager at Mine (data privacy startup)
- **2022** — Built and launched LinkedIn Viral Post Generator - 1.7M users, acquired by Taplio within 1 week
- **2022-present** — Head of Growth Marketing / Director of Growth Marketing at Wiz
- **2022-present** — Founded Marketing Ideas newsletter
- **2023** — Named Forbes 30 Under 30 (Israel, marketing)
- **2025** — Launched paid newsletter tier - $50,000+ in first 72 hours, 600+ paid subscribers
- **2026** — Google completes $32B acquisition of Wiz - largest in Google's history

## Achievements

- Built LinkedIn Viral Post Generator that hit 1.7M users and was acquired by Taplio within 1 week of English launch
- Led Wiz's growth marketing as company grew from relative obscurity to $32B Google acquisition
- Grew Marketing Ideas newsletter to 85,000+ free subscribers
- Generated $50,000+ in first 72 hours after launching paid newsletter tier
- Named Forbes 30 Under 30 (Israel)
- CISOtopia April Fools campaign: 110,000+ unique visitors in one week, 15-20% traffic uplift to wiz.io for entire month
- Grew Wiz LinkedIn following to 365,000+
- Viral Post Generator reached 3rd on Product Hunt's Product of the Day
- Won luxury cruise to Bahamas in marketing competition (2020)
- Lectured marketing at Reichman University

## Latest updates

- **2026-03** — Google completes $32 billion acquisition of Wiz - the largest in Google's history. Tom continues as Director of Growth Marketing.
- **2025-07** — Launched paid newsletter tier for Marketing Ideas - $50,000+ in first 72 hours, achieved Substack Bestseller status with 600+ paid subscribers.
- **2025-06** — Marketing Ideas newsletter crossed 85,000 free subscribers.
- **2025-01** — Published 'Steal these 35 marketing ideas for 2026' - widely circulated piece.

## Links

- Website: https://www.marketingideas.com
- LinkedIn: https://www.linkedin.com/in/tomorbach
- Twitter/X: https://x.com/TomOrbach
- Instagram: https://www.instagram.com/tomorbach/

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Profile page: https://yespress.io/tom-orbach
Published by YesPress — https://yespress.io
Last updated: 2026-04-25