# Tom Mizzone

> Tom Mizzone is the founder and CEO of Sweet, a fan engagement business spanning digital collectibles, sports games and rewards. His career includes founding internet and enterprise networking businesses, serving in product development and data services at MediaSentry, and co-founding SpeedVegas. Sweet has worked with major sports properties including MLS, and Mizzone is a core contributor to the SCOR ecosystem.

- **Role:** Founder and CEO at Sweet
- **Organizations:** Sweet, SCOR, Ultracom Internet Technologies, Exario Networks, MediaSentry, SafeNet, SpeedVegas, World Class Driving
- **Education:** Bachelor of Science in Accounting, information systems focus, Messiah College (now Messiah University)
- **Known for:** Founded Sweet and led its development from fan rewards into digital collectible experiences and sports games., Co-founded SpeedVegas and served as chief financial officer., Built internet access and enterprise networking businesses before moving into digital media.

## Career timeline

- **1990-1993** — Studied accounting with an information systems focus at Messiah College.
- **1990s** — Founded Ultracom Internet Technologies; professional-profile directories date the role to 1995, while Mizzone recalled starting his first technology business in 1996.
- **1999** — Founded Exario Networks, an enterprise voice and data networking business.
- **2000s** — Served as vice president in product development and data services at MediaSentry; a 2005 court judgment identifies his data services role.
- **2014** — Identified publicly as co-founder and CFO of World Class Driving with Aaron Fessler.
- **2016** — Identified as co-founder and CFO of SpeedVegas ahead of its spring opening; founded Sweet in 2016.
- **2020** — Discussed Sweet’s music fan rewards model, Sugar currency and Sugar Rush listening parties.
- **2021** — Sweet worked with Burger King on the Keep It Real Meals digital collectible game.
- **2023** — Discussed content, audio, rights and fan experience in NHL Breakaway.
- **2024** — Sweet partnered with MLS and MLSPA on MLS QUEST.
- **2025** — Sweet and Winners Alliance launched Flappy Racquet; Mizzone wrote an introduction to SCOR as a core contributor.
- **2026** — Discussed reactivating sports NFTs, cross-chain use and fan identity in a February interview.

## Achievements

- Founded Sweet and led its development from fan rewards into digital collectible experiences and sports games.
- Co-founded SpeedVegas and served as chief financial officer.
- Built internet access and enterprise networking businesses before moving into digital media.
- Led Sweet during its MLS QUEST collaboration with Major League Soccer and the MLSPA.

## Latest updates

- **2026-02** — In a February 17 interview, argued for reactivating existing sports NFTs through gameplay and discussed verifiable fan identity and cross-chain asset use.
- **2025-11** — Appeared on MarketAcross’s Blockbusters podcast with Ronnie Levi to discuss fan participation, digital IP and user experience.
- **2025-10** — Published a first-person introduction to SCOR describing his career and its proposed role in fan identity and programmable sports IP.
- **2025-07** — Sweet and Winners Alliance announced Flappy Racquet on July 2.

## Links

- Website: https://sweet.io/
- LinkedIn: https://www.linkedin.com/in/tommizzone/
- Twitter/X: https://x.com/tmizzone

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Profile page: https://yespress.io/tom-mizzone
Published by YesPress — https://yespress.io
Last updated: 2026-10-23