# Tom McFadyen

> Tom McFadyen is the founder and CEO of McFadyen Digital, a global commerce consultancy and systems integrator founded in 1987. Based in Vienna, Virginia, he is an author whose books span ecommerce, marketplace operations, monetization and AI. His public work includes industry speaking, marketplace partnerships and service on retail and business councils.

- **Role:** Founder and CEO at McFadyen Digital
- **Organizations:** McFadyen Digital, National Retail Federation, YPO, Entrepreneurs’ Organization, Oracle Commerce User Group
- **Education:** B.S. in Systems Engineering, University of Virginia, MIT Sloan School of Management
- **Known for:** Founded and continues to lead McFadyen Digital., Authored four books spanning ecommerce, marketplaces, monetization and AI., Appointed chairman of the NRF Associate Member Council in 2022.

## Career timeline

- **1987** — Founded the business now known as McFadyen Digital.
- **2008** — Published Ecommerce Best Practices.
- **2017** — McFadyen Digital announced its strategic marketplace partnership with Mirakl.
- **2020** — McFadyen Digital joined the MACH Alliance.
- **2021** — Released Marketplace Best Practices, his second book.
- **2022** — Appointed chairman of the NRF Associate Member Council in October, after four years as vice-chairman.
- **2024** — Released Marketplace Monetization: How to Make Money as a Multi-Vendor Ecommerce Operator.
- **2026** — Released AI Best Practices for Commerce on January 12.

## Achievements

- Founded and continues to lead McFadyen Digital.
- Authored four books spanning ecommerce, marketplaces, monetization and AI.
- Appointed chairman of the NRF Associate Member Council in 2022.
- Built a business with delivery teams in North America, South America and Asia.

## Latest updates

- **2026-10** — Appeared in Rick Watson’s October 7 interview recap discussing AI shopping delegation and the expanding online AI reference.
- **2026-05** — Discussed AI discovery, use-case prioritization and agentic commerce on MDM Amplify, published May 5.
- **2026-01** — Released the 524-page AI Best Practices for Commerce on January 12.

## Links

- Website: https://mcfadyen.com/about-us/leadership-team/tom-mcfadyen/
- LinkedIn: https://www.linkedin.com/in/tommcfadyen/

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Profile page: https://yespress.io/tom-mcfadyen
Published by YesPress — https://yespress.io
Last updated: 2026-10-23