# Tom Laband

> Tom Laband is the co-founder and CEO of Adsquare, a Berlin-born location-intelligence company he started in 2012 with Sebastian Doerfel and Fritz Richter. Adsquare runs a neutral data exchange that turns consented location signals into audience data for programmatic advertising, and Laband has spent more than a decade arguing that location is a durable, privacy-compliant alternative to the crumbling world of online identifiers. A University of Mannheim graduate who cut his teeth in early European mobile advertising at YOC and Sevenval, he now splits his attention between the company's Berlin engineering base and its commercial push in New York.

- **Role:** Co-Founder & CEO at Adsquare
- **Organizations:** Adsquare, Sevenval Technologies, YOC AG
- **Nationality:** German
- **Education:** Diplom-Kaufmann, Marketing / International Management / English and American Studies, University of Mannheim
- **Known for:** Co-founded and has led Adsquare as CEO for over a decade (since 2012)., Built a neutral data exchange connecting advertisers and data providers around consented location data., Grew Adsquare to roughly 140 employees with offices in Berlin, New York, London, Paris, Milan, Madrid, Singapore, Dusseldorf and Sydney.

## Career timeline

- **1999-2005** — Studies Diplom-Kaufmann at the University of Mannheim (Marketing, International Management, English and American Studies).
- **2000s** — Vice President Sales at YOC AG, an early European mobile ad network.
- **2000s-2010s** — Chief Sales Officer at Sevenval Technologies, responsible for the London branch.
- **2012** — Co-founds Adsquare in Berlin with Sebastian Doerfel and Fritz Richter; becomes CEO.
- **2014** — Adsquare raises a $4.3M Series A led by Target Partners to expand across Europe.
- **2017** — Adsquare raises later-stage (Series B) funding as it scales internationally.
- **2023** — Adsquare partners with Vistar Media to push programmatic out-of-home (DOOH).
- **2025** — Laband publicly positions location as a core intelligence layer of the programmatic value chain in a privacy-first world.

## Achievements

- Co-founded and has led Adsquare as CEO for over a decade (since 2012).
- Built a neutral data exchange connecting advertisers and data providers around consented location data.
- Grew Adsquare to roughly 140 employees with offices in Berlin, New York, London, Paris, Milan, Madrid, Singapore, Dusseldorf and Sydney.
- Raised a $4.3M Series A (2014) from Target Partners and subsequent growth funding.
- Established Adsquare as one of Europe's leading audience management platforms for programmatic advertising.

## Latest updates

- **2025-12** — Laband gives an ExchangeWire interview framing location as a cross-channel intelligence layer and a privacy-compliant successor to fading online identifiers.
- **2023-06** — Adsquare announces a partnership with Vistar Media to drive innovation in programmatic out-of-home advertising.

## Links

- Website: https://adsquare.com
- LinkedIn: https://www.linkedin.com/in/tom-laband-75a08626
- Twitter/X: https://twitter.com/adsquarecom
- YouTube: https://www.youtube.com/watch?v=DgxLJUkIDUI
- Facebook: https://facebook.com/adsquarecom

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Profile page: https://yespress.io/tom-laband
Published by YesPress — https://yespress.io
Last updated: 2026-07-08