# Tom Fox

> Tom Fox is the Chief Executive Officer of Fingermark, a New Zealand-founded technology company that deploys vision AI, intelligent kiosks, and digital menu systems inside some of the world's biggest quick-service restaurant chains. Based in San Francisco, Fox leads a 90-person global operation whose Eyecue platform turns ordinary restaurant cameras into real-time operational intelligence - monitoring drive-thru queues, measuring speed of service, and surfacing AI-generated performance diagnostics across fleets of McDonald's, Taco Bell, KFC, Popeyes, and Carl's Jr. locations. He brings a career built at the intersection of restaurant technology and enterprise operations, having previously served as Chief Business Officer at Omnivore (acquired by Olo), Chief Product Officer at Bite, and Head of Partnerships at Ansa.

- **Role:** Chief Executive Officer at Fingermark
- **Organizations:** Fingermark, Bite, Ansa, Omnivore, PGM Inc., Various Inc.
- **Nationality:** American
- **Education:** Associate studies, Cabrillo College
- **Known for:** Led Fingermark's North America growth and elevated to CEO of the 90-person global company, Oversaw Fingermark's integration with NVIDIA AI Blueprint for Visual Search and Summarization (2025), Part of the Fingermark leadership team during the multimillion-dollar Ecolab investment (June 2024)

## Career timeline

- **2012-2015** — Director of Systems Engineering, then VP of IT & DevOps at Various Inc.
- **2016-2017** — Chief Operating Officer and interim Chief Customer Officer at PGM Inc.
- **2017** — Joined Omnivore as Chief Operations Officer - building the universal restaurant POS API platform
- **2020** — Promoted to Chief Business Officer at Omnivore, leading partnerships and customer experience
- **2022-03** — Omnivore acquired by Olo, the restaurant technology leader
- **2022-04** — Joined Bite as Chief Product Officer, driving product strategy for restaurant ordering technology
- **2024-09** — Added Head of Partnerships role at Ansa alongside Bite advisory work
- **2025-08** — Joined Fingermark as President & GM North America, then elevated to CEO

## Achievements

- Led Fingermark's North America growth and elevated to CEO of the 90-person global company
- Oversaw Fingermark's integration with NVIDIA AI Blueprint for Visual Search and Summarization (2025)
- Part of the Fingermark leadership team during the multimillion-dollar Ecolab investment (June 2024)
- Helped scale Omnivore as Chief Business Officer before its acquisition by Olo in 2022
- Led product strategy at Bite, a leading restaurant ordering and engagement platform
- Steered Fingermark's Eyecue platform to serve McDonald's, Taco Bell, Popeyes, KFC, Hungry Jack's, and Carl's Jr.
- Fingermark won DHL Express Success & Innovation Award for Technology Exporter of the Year to the USA under his leadership period

## Latest updates

- **2025-08** — Tom Fox joins Fingermark as President & GM North America, later becoming CEO
- **2025-05** — Fingermark announces integration of NVIDIA AI Blueprint for Visual Search and Summarization into its Eyecue platform
- **2025-06** — Fingermark becomes a Certified Deliverect Partner under Fox's leadership
- **2024-06** — Fingermark secures multimillion-dollar investment from Ecolab, the global water, hygiene, and sustainability company
- **2024-07** — Eyecue's HVI 2.0 feature launched, enhancing drive-thru efficiency and operational diagnostics

## Links

- Website: https://fingermark.ai
- LinkedIn: http://www.linkedin.com/in/tomfox

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Profile page: https://yespress.io/tom-fox
Published by YesPress — https://yespress.io
Last updated: 2026-05-14