# Tom Doll

> Thomas J. Doll is the retired president and CEO of Subaru of America. An accountant who joined in 1982, he helped shape its Love marketing, Share the Love giving event, retailer relationships, and growth in the U.S. He stepped down from daily management in April 2023 and retired in January 2024. His honors include Motor Trend’s 2016 Person of the Year and Newsweek’s 2024 Legacy of Disruption award.

- **Role:** Retired; former President and Chief Executive Officer at Subaru of America
- **Organizations:** Subaru of America, Arthur Young
- **Education:** Accounting, Villanova University, Master of Business Administration, Drexel University
- **Known for:** Helped establish Subaru’s Love brand positioning and implement the Share the Love Event., Led Subaru of America during a period that included 700,117 U.S. vehicle sales in 2019., Motor Trend 2016 Person of the Year, announced November 2015.

## Career timeline

- **Before 1982** — Worked in accounting at Arthur Young.
- **1982** — Joined Subaru of America; early work included documenting operating procedures.
- **2006** — Subaru selected Carmichael Lynch as its advertising agency late in the year.
- **2008** — Subaru launched the Share the Love Event, which Doll helped implement.
- **2009** — Became executive vice president and chief operating officer.
- **2013** — Became president while retaining the COO role.
- **2015** — Named Motor Trend’s 2016 Person of the Year in November.
- **2018** — Became CEO; Subaru of America opened its Camden headquarters.
- **2019** — Subaru of America recorded 700,117 vehicle sales.
- **2023** — Stepped down from day-to-day management effective April 1 and became corporate adviser.
- **2024** — Retired in January; received Newsweek’s Legacy of Disruption award in March.
- **2025** — Appeared with Ernie Boch Jr. at the New York Automotive Forum.

## Achievements

- Helped establish Subaru’s Love brand positioning and implement the Share the Love Event.
- Led Subaru of America during a period that included 700,117 U.S. vehicle sales in 2019.
- Motor Trend 2016 Person of the Year, announced November 2015.
- Newsweek 2024 Legacy of Disruption award.

## Latest updates

- **2025-04** — Discussed leadership continuity, distributor relationships, tariffs and vehicle affordability with Ernie Boch Jr. in a CBT News interview at the New York Automotive Forum.
- **2024-08** — Appeared on the Car Dealership Guy podcast to discuss Subaru’s brand strategy, retailers, and his career.
- **2024-03** — Received Newsweek’s Legacy of Disruption award.
- **2024-01** — Officially retired from Subaru of America following a corporate adviser transition.

## Links

- Website: https://www.subaru.com
- LinkedIn: https://www.linkedin.com/in/tom-j-doll

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Profile page: https://yespress.io/tom-doll
Published by YesPress — https://yespress.io
Last updated: 2026-10-22