# Todd Dipaola

> Todd Dipaola is the Austin-based co-founder, CEO and executive chairman of InMarket. He previously co-founded performance marketer Vantage Media, helped establish the Dipaola Foundation, and has served in civic and university advisory roles. His work spans mobile shopping, location-based advertising, campaign measurement and, in 2026, AI-driven media optimization.

- **Role:** Co-founder, Chief Executive Officer and Executive Chairman at InMarket
- **Organizations:** InMarket, Vantage Media, Dipaola Foundation, UC Berkeley Goldman School of Public Policy, RepresentUs, California Common Cause
- **Education:** Molecular and Cell Biology; minor in Public Policy; Regents Scholar, University of California, Berkeley, Harvard Business School/YPO Presidents’ Program (executive education certificate, not an MBA), Harvard Business School Executive Education
- **Known for:** Co-founded Vantage Media and InMarket., EY Entrepreneur Of The Year 2022 Central South award recipient; Greater Los Angeles finalist in 2020., Named inventor on US9848327B2, concerning secure beacon authentication via mobile devices.

## Career timeline

- **Before 2010** — Co-founded Vantage Media with his brother Mark; served as CFO.
- **2007** — Co-created the Dipaola Foundation; Vantage Media ranked 31 on the Inc. 500 and first in Deloitte’s Los Angeles technology growth ranking.
- **2010** — Co-founded InMarket; CheckPoints launched in late 2010.
- **2012** — Discussed the development of grocery-list app List Bliss and lessons from CheckPoints.
- **2016** — Explained InMarket’s network connecting app publishers, retail locations and brands in an interview with Stephen Statler.
- **2017** — US patent 9848327B2, naming Todd J. Dipaola as inventor, was granted December 19.
- **2020** — InMarket acquired NinthDecimal assets; Dipaola was an EY Entrepreneur Of The Year Greater Los Angeles finalist.
- **2022** — Todd Morris became co-CEO; Dipaola retained responsibility for innovation, culture and product. Dipaola won an EY Entrepreneur Of The Year Central South award.
- **2023** — Moved into the executive chairman role.
- **2024** — FTC settlement imposed location-data and privacy obligations on InMarket. The company also supplied advertising support to the Angelenos for Fair Maps campaign.
- **2026** — Returned as CEO after three years as executive chairman; InMarket announced Maestrø beta in June.

## Achievements

- Co-founded Vantage Media and InMarket.
- EY Entrepreneur Of The Year 2022 Central South award recipient; Greater Los Angeles finalist in 2020.
- Named inventor on US9848327B2, concerning secure beacon authentication via mobile devices.
- Co-created a charitable foundation supporting environmental and systemic societal issues.

## Latest updates

- **2026-06** — Returned as full-time CEO after three years as executive chairman, as announced in his LinkedIn post; the company’s current leadership page confirms his CEO, co-founder and executive chairman titles.
- **2026-06** — InMarket announced the Maestrø beta on June 18, with Dipaola quoted as founder and CEO.

## Links

- Website: https://inmarket.com/
- LinkedIn: https://www.linkedin.com/in/todddipaola

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Profile page: https://yespress.io/todd-dipaola
Published by YesPress — https://yespress.io
Last updated: 2026-10-22