# Tod Sacerdoti

> Tod Sacerdoti is a two-time founder and prolific seed investor. He built BrightRoll into a video ad-tech powerhouse that Yahoo bought for $640 million in 2014, then reassembled the band to start Pipedream, a developer integration platform that Workday acquired in early 2026. As a general partner at Flex Capital he has backed 400-plus companies at the seed stage, including Chime, Vercel, Replit and Mercury.

- **Role:** CEO and Founder at Pipedream (acquired by Workday); General Partner at Flex Capital
- **Organizations:** Pipedream, Flex Capital, BrightRoll, Yahoo, Workday
- **Nationality:** American
- **Education:** Undergraduate; president of Sigma Alpha Epsilon, Yale University, MBA, Stanford Graduate School of Business
- **Known for:** Founded and sold BrightRoll to Yahoo for $640 million (2014), Founded Pipedream, acquired by Workday (announced 2025, closed 2026), Seed-stage investor in 400+ companies including Chime, Vercel, Replit and Mercury via Flex Capital

## Career timeline

- **Early career** — Investment banking analyst at Robertson Stephens
- **Early career** — Director of Business Development at Spoke Software
- **Early career** — Director of Revenue and Business Development at Plaxo
- **2006** — Founded BrightRoll with Dru Nelson and became CEO
- **2014** — Sold BrightRoll to Yahoo for $640 million; joined as VP, Display and Video Advertising Products
- **2017** — Became a general partner at Flex Capital, investing at the seed stage
- **2019** — Founded Pipedream with seven former BrightRoll employees
- **2022** — Pipedream announced a $20M Series A
- **2025** — Workday announced a definitive agreement to acquire Pipedream
- **2026** — Workday closed the acquisition of Pipedream

## Achievements

- Founded and sold BrightRoll to Yahoo for $640 million (2014)
- Founded Pipedream, acquired by Workday (announced 2025, closed 2026)
- Seed-stage investor in 400+ companies including Chime, Vercel, Replit and Mercury via Flex Capital
- San Francisco Business Times Forty Under 40 (2012)
- Bronze Stevie Award, innovator of the year in computer software (2013)
- EY Entrepreneur of the Year - Media, Entertainment and Communications (2014)

## Latest updates

- **2025-11** — Workday announced a definitive agreement to acquire Pipedream.
- **2026-02** — Pipedream said it had closed the Workday acquisition.

## Links

- Website: https://pipedream.com
- LinkedIn: https://www.linkedin.com/in/sacerdoti
- Twitter/X: https://twitter.com/apiaxle

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Profile page: https://yespress.io/tod-sacerdoti
Published by YesPress — https://yespress.io
Last updated: 2026-06-04