# Toby Sun

> Toby Sun is the co-founder and former CEO of Lime and the founder and CEO of ZERO&, a fruit-tea and dessert business. Born and raised in Shenzhen, he worked in consumer products, consulting and venture capital before co-founding Lime in 2017 with Brad Bao. His public interviews emphasize practical urban transportation, customer needs and company culture.

- **Role:** Founder and CEO at ZERO&
- **Organizations:** Lime, ZERO&, Fuji Inc., PepsiCo, Deloitte, Fosun Kinzon Capital
- **From:** Shenzhen, China
- **Education:** Bachelor’s degree, Sun Yat-sen University, MBA, University of California, Berkeley, Haas School of Business
- **Known for:** Co-founded Lime and led its early expansion as founding CEO., Helped launch the first LimeBike fleet of 125 bicycles at UNC Greensboro., Lime announced operations in more than 70 US and European markets by July 2018.

## Career timeline

- **2005-2011** — Worked in product innovation and marketing at PepsiCo.
- **2013-2014** — Senior consultant at Deloitte; dates reported by Crunchbase.
- **2014-2017** — Investment director at Fosun Kinzon Capital.
- **2017** — Co-founded LimeBike with Brad Bao; served as founding CEO. First deployment announced in June at UNC Greensboro with 125 bicycles.
- **2018** — Lime added electric-assist bicycles and scooters; announced a $335 million funding round led by GV in July.
- **2019** — Handed the CEO role to Brad Bao in May and shifted focus to research and development and company culture.
- **2020** — Founded Fuji Inc., the company behind ZERO& and Hanabi.
- **2021** — ZERO& opened its first location, according to Sun’s 2022 interview.

## Achievements

- Co-founded Lime and led its early expansion as founding CEO.
- Helped launch the first LimeBike fleet of 125 bicycles at UNC Greensboro.
- Lime announced operations in more than 70 US and European markets by July 2018.
- Lime raised $335 million in July 2018 with GV leading and Uber participating.
- Founded ZERO&, a fruit-tea and dessert business.

## Latest updates

- **2025-03** — In a March 27 interview, Sun said ZERO& was closing or relocating some San Francisco stores and working with landlords on rent; he confirmed the Fillmore Street location would close permanently.

## Links

- LinkedIn: https://www.linkedin.com/in/suntoby
- Twitter/X: https://x.com/tobysun

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Profile page: https://yespress.io/toby-sun
Published by YesPress — https://yespress.io
Last updated: 2026-10-11