# Tobin Thomas

> Tobin Thomas is the co-founder and CEO of Lifesight, a marketing measurement platform combining marketing mix modeling, incrementality testing and causal attribution. His career spans insurance, sales leadership and marketing technology. He writes The Decision Desk about measurement, AI and business decisions.

- **Role:** Co-founder & CEO at Lifesight
- **Organizations:** Lifesight, The Decision Desk, Forbes Business Council, Getit Infomedia / AskMe, Ebizu, Future Generali, Bharti AXA, TATA AIA
- **Education:** MBA, RVS Institute of Management Studies and Research
- **Known for:** Co-founded Lifesight in 2017 and leads the business as CEO., Reported in December 2025 that Lifesight had measured more than $5 billion in media spend for over 300 brands worldwide., Publishes The Decision Desk and contributes to Forbes Business Council.

## Career timeline

- **Before 2017** — Worked in insurance, sales and business leadership, including TATA AIA, Bharti AXA, Future Generali, Getit Infomedia and Ebizu; led AskMe sales and operations in Malaysia.
- **2012-2013** — His published biography records a Getit Infomedia CEO award for business excellence and outstanding contribution.
- **2014-2015** — His published biography records a chairman’s award for business excellence.
- **2017** — Co-founded Lifesight with Rohit Maheswaran, initially focused on location intelligence.
- **2021** — As Lifesight CEO, announced customer intelligence data availability on Narrative’s platform.
- **2025** — Lifesight announced unified reporting and a marketing intelligence agent; Thomas introduced his Agent-Led Growth approach.
- **2026** — Began publishing The Decision Desk and continued advocating causal measurement and finance involvement in marketing decisions.

## Achievements

- Co-founded Lifesight in 2017 and leads the business as CEO.
- Reported in December 2025 that Lifesight had measured more than $5 billion in media spend for over 300 brands worldwide.
- Publishes The Decision Desk and contributes to Forbes Business Council.
- His published career biography records Getit Infomedia recognition for 2012-13 and a chairman’s award in 2014-15.

## Latest updates

- **2026-10** — An October 6 MarTech Cube interview covered unified measurement, AI, trust and alignment between marketing and finance.
- **2026-09** — Published a September 23 Forbes Business Council article about AI agents accelerating decisions based on poor marketing data.
- **2026-08** — Published an August 4 Decision Desk essay about the marketing measurement vendor landscape in 2027.

## Links

- Website: https://www.thedecisiondesk.ai/
- LinkedIn: https://www.linkedin.com/in/tobbinthomas/

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Profile page: https://yespress.io/tobin-thomas
Published by YesPress — https://yespress.io
Last updated: 2026-10-27