# Tobias Buxhoidt

> Tobias (Tobi) Buxhoidt is the co-founder and CEO of parcelLab, a software company helping retailers manage delivery, tracking and returns communications. Raised in a family logistics business, he studied industrial engineering and worked at BMW Group and Barkawi Management Consulting before co-founding parcelLab with Julian Krenge and Anton Eder in 2015. His work centres on retaining customers through better experiences after checkout.

- **Role:** Co-Founder & Chief Executive Officer at parcelLab
- **Organizations:** parcelLab, BMW Group, Barkawi Management Consulting
- **Education:** Diplom in industrial engineering (Diplom-Wirtschaftsingenieur), University of Karlsruhe (TH), now Karlsruhe Institute of Technology (KIT), University of Newcastle
- **Known for:** Co-founded parcelLab with Julian Krenge and Anton Eder in 2015., Led parcelLab as CEO through its $112 million Series C in May 2021., parcelLab won the 2019 Smart Solution Award for improving the post-checkout customer experience.

## Career timeline

- **Before parcelLab** — Worked as a development engineer at BMW Group, then spent three years at Barkawi Management Consulting.
- **2014** — parcelLab idea took shape; met Julian Krenge through SpeedUp Europe, with Anton Eder subsequently joining the founding team.
- **2015** — Co-founded parcelLab with Julian Krenge and Anton Eder; first customers tested the solution in July.
- **2019** — parcelLab raised Series B financing led by Capnamic Ventures and won the Smart Solution Award.
- **2021** — parcelLab announced a $112 million Series C led by Insight Partners.
- **2024** — Discussed post-purchase communications with YETI executive Scott Streit at NRF.
- **2025** — Presented with John Lewis’s Victoria Evans at DELIVER Europe.
- **2026** — Joined On and New Look representatives at The Delivery Conference in London to discuss returns.

## Achievements

- Co-founded parcelLab with Julian Krenge and Anton Eder in 2015.
- Led parcelLab as CEO through its $112 million Series C in May 2021.
- parcelLab won the 2019 Smart Solution Award for improving the post-checkout customer experience.
- Reported serving more than 800 brands across 175 countries in a November 2023 interview; these are historical company-reported figures.

## Latest updates

- **2026-02** — Spoke at The Delivery Conference in London with representatives of On and New Look about personalised returns, ongoing customer relationships and conversational AI.
- **2025-06** — Appeared at DELIVER Europe with John Lewis’s Victoria Evans to discuss unified tracking communications and loyalty.
- **2024-01** — Appeared with YETI’s Scott Streit at NRF to discuss consistent post-purchase communication.

## Links

- Website: https://parcellab.com/
- LinkedIn: https://www.linkedin.com/in/tobi-buxhoidt-26290498/

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Profile page: https://yespress.io/tobias-buxhoidt
Published by YesPress — https://yespress.io
Last updated: 2026-10-26