# Title Nine

> Title Nine is a women-owned outdoor and active apparel brand founded in 1989 by Missy Park and named after the Title IX law that opened school sports to women. Headquartered in Emeryville, California, it designs and sells sports bras, activewear, swimwear, and outdoor clothing built specifically for women's bodies. What began as a Bay Area mail-order catalog has grown into an estimated $100M direct-to-consumer and retail business - the largest independently owned retailer of women's fitness clothing - staffed overwhelmingly by women athletes and led by an all-women executive team. Alongside apparel, Title Nine has invested heavily in female entrepreneurs through its annual Pitchfest competitions.

- **Founded:** 1989
- **Headquarters:** Emeryville, California, United States
- **Founders:** Missy Park (Founder & Owner (former CEO))
- **Team size:** ~300 employees (90%+ women; all-women executive team)
- **Products:** Sports Bras, Athletic Swimwear, Activewear & Outdoor Apparel, Pitchfest
- **Notable:** Grew from a Bay Area mail-order catalog to an estimated $100M business with no outside investment., Largest independently owned and operated retailer of women's fitness clothing., Invested nearly $75 million into women-owned brands and female entrepreneurs via Pitchfest.

## Products & services

- **Sports Bras** — The product that started the company - high-impact strappy crossback bras, seamless wire-free low-impact styles, and a fitting program known internally as the Boob Lab.
- **Athletic Swimwear** — UPF 50 bikini tops, tankinis, one-pieces, swim shorts and full-coverage swim shirts engineered to stay put during activity.
- **Activewear & Outdoor Apparel** — Leggings, pants, tanks, workout tops, hiking bottoms and trail apparel with moisture-wicking fabrics, UPF 50+ sun protection and functional pockets.
- **Pitchfest** — Annual pitch competitions (Outdoor and Nonprofit editions) awarding purchase orders and marketing support to women-led brands.

## Achievements

- Grew from a Bay Area mail-order catalog to an estimated $100M business with no outside investment.
- Largest independently owned and operated retailer of women's fitness clothing.
- Invested nearly $75 million into women-owned brands and female entrepreneurs via Pitchfest.
- Donated $1 million to the U.S. Women's National Soccer Team's equal-pay fight in 2021.
- Founder Missy Park featured on NPR's How I Built This with Guy Raz (2021).
- All-women executive team; workforce more than 90% women.
- Launched its first website in 1995, early for retail e-commerce.

## Latest updates

- **2026-02** — Unveiled a bold 'Find Your Wild' rebrand with a new logo and outdoor-adventure identity.
- **2025-01** — Announced winners of its eighth-annual Pitchfest Outdoor Edition: Saturday Strides, Luxxefit, Tobiq and Saturday Swimwear.
- **2023-09** — Laurie Etheridge named President of Title Nine.
- **2021-07** — Donated $1 million to the U.S. Women's National Soccer Team's equal-pay dispute.

## Links

- Website: https://www.titlenine.com
- LinkedIn: http://www.linkedin.com/company/title-nine
- Twitter/X: https://twitter.com/titlenine
- YouTube: https://www.youtube.com/user/TitleNine
- Instagram: https://www.instagram.com/titlenine/
- Facebook: https://facebook.com/titlenine
- TikTok: https://www.tiktok.com/@titlenine

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Profile page: https://yespress.io/title-nine
Published by YesPress — https://yespress.io
Last updated: 2026-07-25