# Tirrell D. Whittley

> Tirrell D. Whittley is the Atlanta-based founder and CEO of LIQUID SOUL, a culturally focused advertising and marketing agency founded in 2001. An accounting graduate of Florida A&M University and former SAP executive, he also produces films, including Amazing Grace, and serves as vice chairman of the FAMU Foundation.

- **Role:** CEO and Founder at LIQUID SOUL
- **Organizations:** LIQUID SOUL, FAMU Foundation, Academy of Motion Picture Arts and Sciences, Producers Guild of America, 100 Black Men of Atlanta, SA2CEO
- **From:** Milwaukee, United States
- **Education:** Bachelor of Science in Accounting, cum laude, Florida A&M University
- **Known for:** Producer of the NAACP Image Award-winning documentary Amazing Grace., Executive producer of Copwatch and Brian Banks., Atlanta Business League Entrepreneur of the Year, 2011.

## Career timeline

- **1991–1996** — Attended Florida A&M University; earned a B.S. in Accounting, cum laude.
- **Undated** — Corporate career included SAP America; exact appointment dates unverified.
- **2001** — Founded LIQUID SOUL.
- **2005** — LIQUID SOUL focused on film marketing after earlier online radio and new-media services.
- **2011** — Named Entrepreneur of the Year by the Atlanta Business League.
- **2014** — Inducted into the FAMU School of Business and Industry Hall of Fame.
- **2017** — Executive-produced Copwatch, which premiered at Tribeca.
- **2018** — Amazing Grace premiered at DOC NYC; Whittley was one of its producers.
- **2019** — Amazing Grace won an NAACP Image Award; joined the Academy’s Marketing and Public Relations Branch.
- **2020** — Joined the Producers Guild of America.
- **2023** — Received INROADS Innovator of the Year recognition.
- **2024** — Georgia Titan 100 honoree; appeared on FOX 5 Atlanta discussing The Waterboyz.
- **2026** — Delivered FAMU summer commencement address on July 31; marked LIQUID SOUL’s 25th anniversary.

## Achievements

- Producer of the NAACP Image Award-winning documentary Amazing Grace.
- Executive producer of Copwatch and Brian Banks.
- Atlanta Business League Entrepreneur of the Year, 2011.
- FAMU School of Business and Industry Hall of Fame inductee, 2014.
- INROADS Innovator of the Year, 2023.
- Two-time Georgia Titan 100 honoree, as reported by FAMU in June 2026.
- Led an agency credited by FAMU in June 2026 with supporting campaigns for more than 300 feature films.

## Latest updates

- **2026-09** — Posted a LIQUID SOUL 25th-anniversary retrospective initiative, Playing the Hits, revisiting campaigns and projects.
- **2026-07** — Delivered the July 31 FAMU summer commencement address, centered on Full Circle Moments.
- **2026-06** — FAMU announced his selection as summer commencement speaker and identified him as vice chairman of its Foundation.

## Links

- Website: https://www.goliquidsoul.com/
- LinkedIn: https://www.linkedin.com/in/tirrellwhittley

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Profile page: https://yespress.io/tirrell-d-whittley
Published by YesPress — https://yespress.io
Last updated: 2026-10-26