# Tinuiti

> Tinuiti is a New York-based independent media and performance marketing agency that combines full-funnel services with its proprietary Bliss Point measurement technology. It manages about $4 billion in digital media for brands across commerce, search, social, streaming and other channels, using analytics and incrementality tools to show which spending creates growth and which merely claims credit for it.

- **Founded:** 2004
- **Headquarters:** New York City, United States
- **Founders:** Ben Kirshner (Founder and former CEO)
- **Team size:** More than 1,200 employees reported in 2025; the company describes more than 1,000 employee owners
- **Products:** Bliss Point by Tinuiti, Commerce, TV, Audio & Display, Social, Search
- **Notable:** Named a Strong Performer in The Forrester Wave: Media Management Services, Q4 2024, with the highest possible scores in media planning, measurement and attribution, and pricing flexibility and transparency., Manages about $4 billion in digital media and reported more than 1,200 employees in 2025., Won the 2025 Amazon Ads Partner Award for Seasonal Sales Strategy - Americas with illycaffè.

## Products & services

- **Bliss Point by Tinuiti** — A proprietary measurement suite spanning rapid media mix modeling, incrementality, forecasting, in-store sales lift, creative insights and brand equity.
- **Commerce** — Full-funnel strategy and execution across Amazon, commerce media and commerce operations.
- **TV, Audio & Display** — Media strategy and buying across streaming, linear TV, online video, audio, display and out-of-home.
- **Social** — Paid social, creative and measurement services across major social platforms including Meta and TikTok.
- **Search** — Paid search, shoppable media and organic discovery services.
- **AI SEO** — A generative search optimization framework covering discoverability audits, answer-ready content, technical optimization and causal measurement.
- **AdCopy AI** — A Google Gemini-powered search ad copy engine integrated with Bliss Point, with human oversight and automated testing.
- **Foundation** — An integrated marketing infrastructure and growth offering for startups and small and midsize businesses.
- **Connected services** — Affiliate, creative, conversion-rate optimization, email and SMS, influencer, analytics and related consulting services.

## Achievements

- Named a Strong Performer in The Forrester Wave: Media Management Services, Q4 2024, with the highest possible scores in media planning, measurement and attribution, and pricing flexibility and transparency.
- Manages about $4 billion in digital media and reported more than 1,200 employees in 2025.
- Won the 2025 Amazon Ads Partner Award for Seasonal Sales Strategy - Americas with illycaffè.
- Won Meta's 2025 Performance Campaign of the Year with DSW.
- Contributed to e.l.f.'s Cannes Lions Creative Data Silver Lion-winning 'So Many Dicks' campaign.
- Named a 2025 Top Employer by Built In for a third consecutive year and received top marks in the 2025 Human Rights Campaign Corporate Equality Index.
- Expanded operations to Mexico, Canada and the United Kingdom; Tinuiti said 40% of client spend was outside the United States across more than 120 countries in 2024.

## Latest updates

- **2026-04** — Tinuiti named Abbey Klaassen CEO, succeeding Zach Morrison after 21 years of company leadership.
- **2026-02** — The agency supported its largest client cohort across the Super Bowl and 2026 Winter Olympics, tying large-screen media to full-funnel measurement.
- **2025-11** — Tinuiti launched AdCopy AI inside Bliss Point, reporting adoption by more than 40 clients and performance lifts above 15% in early testing.
- **2025-06** — Tinuiti launched AI SEO for brand visibility across traditional search and AI answer engines.
- **2025-05** — The company introduced its 'Love Growth. Hate Waste.' market positioning at Tinuiti Live.
- **2024-11** — Forrester named Tinuiti a Strong Performer in its first Media Management Services Wave.

## Links

- Website: https://tinuiti.com
- LinkedIn: https://www.linkedin.com/company/tinuiti
- Twitter/X: https://twitter.com/Tinuiti
- YouTube: https://www.youtube.com/channel/UC5JcRfswre-c0qSeNpkwM9Q
- Instagram: https://www.instagram.com/tinuitilife/
- Facebook: https://www.facebook.com/tinuiti1/

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Profile page: https://yespress.io/tinuiti
Published by YesPress — https://yespress.io
Last updated: 2026-08-13