# Tina Starr

> Tina Starr is the Denver-based chief executive officer of Choozle, an omnichannel digital advertising platform and services company. After more than 15 years in marketing, media, and technology, she joined Choozle from agency leadership, unified its Sales, Account Management, and Media Solutions functions, and became CEO in December 2025. Her public argument for the next phase of ad tech is a 'cyborg approach': use automation to extend human judgment while giving advertisers clearer control over their spending, measurement, and outcomes.

- **Role:** Chief Executive Officer at Choozle
- **Organizations:** Choozle, Next Step, HumanDesign, Upnotch, DECA, American Cancer Society, Habitat for Humanity, Alpha Chi Omega
- **Education:** Bachelor of Business Administration in Marketing, University of Nebraska-Lincoln
- **Known for:** Unified Choozle's Sales, Account Management, and Media Solutions teams into one revenue organization focused on performance and client success., Built scalable account-management and strategy programs that improved campaign execution and supported retention and revenue growth., Expanded Choozle's emphasis on inventory quality, transparency, and advanced measurement.

## Career timeline

- **2008-2013** — Volunteered as a marketing assistant with the American Cancer Society.
- **Before 2023** — Held senior agency roles, including at HumanDesign, and contributed to the development of Google's Premier Partner Program.
- **2023-2025** — Served as managing partner at Next Step.
- **2025** — Joined Choozle as vice president of Account Management and Strategy, then became executive vice president of Revenue, bringing Sales, Account Management, and Media Solutions into one integrated organization.
- **2025-12-15** — Appointed chief executive officer of Choozle.
- **2026** — Published the Power to the Advertiser series and led the next phase of Choozle's Amazon DSP integration.

## Achievements

- Unified Choozle's Sales, Account Management, and Media Solutions teams into one revenue organization focused on performance and client success.
- Built scalable account-management and strategy programs that improved campaign execution and supported retention and revenue growth.
- Expanded Choozle's emphasis on inventory quality, transparency, and advanced measurement.
- Strengthened Choozle's leadership bench and supported the advancement of women into senior roles.
- Contributed to the development of Google's Premier Partner Program.
- Reported that Choozle increased media yield by more than 30 percent through AI-assisted optimization.
- Mentors emerging leaders through Upnotch and DECA.

## Latest updates

- **2026-06** — Published 'What Amazon DSP Gets Right About Audience Intelligence,' arguing for better commerce signals and winnable audiences rather than raw reach.
- **2026-05** — Choozle announced expanded Amazon DSP campaign management, audience activation, conversion tracking, and omnichannel workflows under Starr's leadership.
- **2026-05** — Completed her Power to the Advertiser framework with an essay on radical transparency as the control layer for advertising.
- **2025-12** — Appointed chief executive officer of Choozle after serving as executive vice president of Revenue.
- **2025-11** — Discussed AI-assisted targeting, creative testing, real-time optimization, and human oversight in a Choozle interview.

## Links

- Website: https://choozle.com
- LinkedIn: https://www.linkedin.com/in/starrtina

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Profile page: https://yespress.io/tina-starr
Published by YesPress — https://yespress.io
Last updated: 2026-09-28