# Timothy Mack

> Timothy Mack is an award-winning marketing and brand-transformation executive with more than 30 years in retail and consumer brands. He currently serves as Chief Marketing Officer of Bob's Watches, the leading online marketplace for pre-owned Rolex and luxury watches. His track record spans direct-to-consumer growth at Nixon, brand and eCommerce leadership at Lucky Brand, and CMO roles at Bonobos, 4ocean and DIFF Eyewear, where he became known for a data-driven approach to marketing and for mentoring the teams he led.

- **Role:** Chief Marketing Officer at Bob's Watches
- **Organizations:** Bob's Watches, DIFF Eyewear, 4ocean, Bonobos, RTW Retailwinds, Lucky Brand, Nixon
- **Nationality:** American
- **Education:** Ohio University
- **Known for:** Grew Nixon's global direct-to-consumer sales by 233% year over year, Increased Lucky Brand sales +45%, profit 10x, traffic +37%, customer CLV +40% and total company EBITDA +42.9% YoY, Won a Webby Award for the Nixon.com shopping experience

## Career timeline

- **2015** — Senior Vice President, Direct to Consumer at Nixon; grew global DTC sales +233% year over year
- **2017** — Senior Vice President, Strategic Brand Marketing & eCommerce at Lucky Brand; sales +45%, EBITDA +42.9% YoY
- **2018** — Chief Digital Officer at RTW Retailwinds (New York & Company)
- **2019** — Chief Marketing Officer at Bonobos, leading brand, growth, retention and category marketing
- **2020** — Chief Marketing Officer at 4ocean PBC
- **2021** — Chief Marketing Officer at DIFF Eyewear
- **2024** — Chief Marketing Officer at Bob's Watches

## Achievements

- Grew Nixon's global direct-to-consumer sales by 233% year over year
- Increased Lucky Brand sales +45%, profit 10x, traffic +37%, customer CLV +40% and total company EBITDA +42.9% YoY
- Won a Webby Award for the Nixon.com shopping experience
- Multiple ARE Awards for Nixon flagship store design and a POPAI gold award for retail displays
- National Retail Federation recognition for the NYC SoHo store and Retail Week Interiors Awards recognition
- Featured in Forbes, Fast Company, WWD and AList for brand and campaign work
- Served on Google's Retail Advisory Council alongside CMOs from Target, Kohl's, Sephora and Fanatics

## Latest updates

- **2024-01** — Joined Bob's Watches as Chief Marketing Officer, leading marketing strategy and growth for the pre-owned luxury watch marketplace.

## Links

- Website: https://www.bobswatches.com
- LinkedIn: https://www.linkedin.com/in/timothyemack/
- Twitter/X: https://twitter.com/bobswatches
- Facebook: https://facebook.com/bobswatches

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Profile page: https://yespress.io/timothy-mack
Published by YesPress — https://yespress.io
Last updated: 2026-07-25