# Tim McLaughlin

> Tim McLaughlin is the Toronto-born Chief Marketing Officer of Golf Canada, where he leads marketing, brand, digital and communications and helped develop the federation's five-year strategic plan, An Inclusive Future for Golf. A Western University graduate, he spent 17 years rising through Steam Whistle Brewing before joining Golf Canada in 2022 and moving into its C-suite in March 2023.

- **Role:** Chief Marketing Officer at Golf Canada
- **Organizations:** Golf Canada, TM Consulting, Steam Whistle Brewing, The Beer Store
- **From:** Toronto, Canada
- **Nationality:** Canadian
- **Education:** Bachelor of Management and Organizational Studies, specialization in Finance, Western University
- **Known for:** Was instrumental in developing Golf Canada's five-year strategic plan, An Inclusive Future for Golf., Leads Golf Canada's marketing, brand, digital and communications activities., Helped establish a performance-oriented, market- and consumer-led culture at Golf Canada.

## Career timeline

- **2004** — Began summer employment in retail at Steam Whistle Brewing while studying at Western University.
- **2004-2021** — Spent 17 years at Steam Whistle Brewing in progressively senior marketing roles, ultimately serving as Vice-President of Marketing.
- **2020** — As Steam Whistle Vice-President of Marketing, spoke for the brewer on renewing its multi-year Golf Canada partnership.
- **2021-present** — Principal at TM Consulting.
- **2022** — Joined Golf Canada as Senior Director of Marketing and Strategy.
- **2023-03** — Became Chief Marketing Officer of Golf Canada.
- **2023** — Helped launch mobile-app social features intended to deepen connections among Canadian golfers.
- **2024** — Golf Canada's Nick Taylor putter-toss identity was named the PGA Tour's Best Marketing Initiative for 2024 and later made the RBC Canadian Open's permanent mark.
- **2025** — Golf Canada launched its off-course strategy and Just Swing campaign, including a facility membership for off-course operators.
- **2026-07** — Golf Canada and The R&A brought a Canadian-themed hole to the Just Swing experience on Roblox.

## Achievements

- Was instrumental in developing Golf Canada's five-year strategic plan, An Inclusive Future for Golf.
- Leads Golf Canada's marketing, brand, digital and communications activities.
- Helped establish a performance-oriented, market- and consumer-led culture at Golf Canada.
- Led marketing at Steam Whistle as the company became Canada's largest and most profitable craft beer brand, as stated in Golf Canada's official biography.
- Served on the Board of Directors of The Beer Store.
- The Nick Taylor putter-toss RBC Canadian Open identity developed during his CMO tenure earned the PGA Tour's Best Marketing Initiative for 2024 and became the tournament's permanent mark.

## Latest updates

- **2026-07** — Announced Golf Canada's Canadian-themed activation in The R&A's Just Swing Roblox experience; the Canadian hole was played more than 112,000 times in its first reported week.
- **2025-12** — Described simulators and other off-course formats as valid, more accessible entry points to golf and argued that all golf should count as golf.
- **2025-11** — Helped launch Golf Canada's off-course strategy and Just Swing campaign, including a membership offering for off-course facilities.
- **2024-12** — Announced that the Nick Taylor putter-toss logo would become the permanent RBC Canadian Open brand identity after initially launching as a one-year tribute.

## Links

- Website: https://www.golfcanada.ca
- LinkedIn: https://www.linkedin.com/in/timjmclaughlin
- YouTube: https://www.youtube.com/watch?v=NE6uSlQdOvs

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Profile page: https://yespress.io/tim-mclaughlin
Published by YesPress — https://yespress.io
Last updated: 2026-08-24