# Tim Lawton

> Tim Lawton is the New York-based co-founder and co-CEO of SightX, an end-to-end consumer research platform acquired by Rep Data in April 2026. A West Point graduate and former Army infantry officer who later earned an MBA at MIT Sloan and worked at Barclays and UBS, Lawton has spent the past decade translating a bias for disciplined decisions into software designed to make primary research faster, more accessible, and more trustworthy.

- **Role:** Co-CEO and Co-founder at SightX
- **Organizations:** SightX, Rep Data, UBS Investment Bank, Barclays, U.S. Army, 75th Ranger Regiment, U.S. Department of Veterans Affairs Advisory Committee on the Readjustment of Veterans, NYU Tandon Veterans Future Lab
- **Education:** Bachelor of Science, United States Military Academy at West Point, Master of Business Administration, Corporate Finance, MIT Sloan School of Management
- **Known for:** Co-founded SightX and led it from its 2015 launch through its 2026 acquisition by Rep Data., Helped develop SightX as an end-to-end platform combining research design, data collection, advanced analysis, and reporting., Helped introduce Ada, a generative AI assistant for consumer research workflows.

## Career timeline

- **2003-2006** — Served as a U.S. Army infantry officer.
- **2006-2008** — Served with the 1st Battalion, 75th Ranger Regiment.
- **2009-2010** — Served on a U.S. Department of Veterans Affairs advisory committee focused on veterans' readjustment.
- **2010-2013** — Worked in investment banking at Barclays.
- **2013-2015** — Worked as a director in Prime Services at UBS Investment Bank.
- **2015** — Co-founded Frontier7 with Naira Musallam, building an automated consumer research platform.
- **2017** — Joined the first cohort of NYU Tandon's Veteran Entrepreneurship Training program.
- **2021** — Frontier7 adopted the SightX name as the company sharpened its end-to-end research positioning.
- **2024** — Discussed primary research, generative AI, and SightX's Ada assistant in an AIM Research interview.
- **2026** — SightX was acquired by Rep Data; Lawton continued representing the platform as co-founder and co-CEO.

## Achievements

- Co-founded SightX and led it from its 2015 launch through its 2026 acquisition by Rep Data.
- Helped develop SightX as an end-to-end platform combining research design, data collection, advanced analysis, and reporting.
- Helped introduce Ada, a generative AI assistant for consumer research workflows.
- Completed active-duty Army service after graduating from West Point.
- Transitioned from military service to an MBA at MIT Sloan and investment-banking roles at Barclays and UBS.
- Participated in NYU Tandon's Veteran Entrepreneurship Training program and publicly advocated for veteran founder networks.

## Latest updates

- **2026-07** — Appeared in Rep Data's Brand Spotlight video to discuss SightX's origin, product evolution, and decision to join Rep Data.
- **2026-06** — Joined SightX and Rep Data colleagues at a New Orleans onsite focused on aligning their combined research capabilities.
- **2026-04** — SightX was acquired by Rep Data, combining its research platform with Rep Data's sample and response-quality infrastructure.
- **2026-04** — Presented at Quirk's Chicago on a Pabst Brewing case study involving lower tracking costs, a larger innovation pipeline, and AI-assisted workflows.

## Links

- Website: https://sightx.io
- LinkedIn: https://www.linkedin.com/in/timothylawton
- Twitter/X: https://twitter.com/_Frontier7

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Profile page: https://yespress.io/tim-lawton
Published by YesPress — https://yespress.io
Last updated: 2026-08-27