# Tim Haslam

> Tim Haslam is the New York-based founder and CEO of We are Talker, the US research-led communications business launched as 72Point Inc. in 2014 and rebranded in 2024. After 18 years in the Yellow Pages business earlier in his career, he now writes about the relationship between original research, earned media and brand recommendations in AI search.

- **Role:** Founder and CEO at We are Talker; CEO at Talker Inc.
- **Organizations:** We are Talker, Talker Inc., 72Point Inc., Talker Research
- **Known for:** Founded and led the US company launched in Brooklyn in 2014, subsequently branded We are Talker., Led the business through its 2024 rebrand., Talker Inc. received Great Place To Work certification in 2024, 2025 and 2026.

## Career timeline

- **—** — Spent 18 years in the Yellow Pages business early in his career; exact dates and employers are not specified in his May 2026 essay.
- **2014** — Led the US launch of 72Point in New York as US CEO.
- **2024** — Continued as founder and CEO as the US company rebranded to We are Talker and OnePoll U.S. became Talker Research.
- **2026** — Published essays on AI search, attribution, authority and brand recommendations.

## Achievements

- Founded and led the US company launched in Brooklyn in 2014, subsequently branded We are Talker.
- Led the business through its 2024 rebrand.
- Talker Inc. received Great Place To Work certification in 2024, 2025 and 2026.
- Talker Research announced membership in AAPOR’s Transparency Initiative in December 2025.

## Latest updates

- **2026-08** — Published “Citations get you found, authority gets you recommended,” discussing B2AI and measuring brand recommendations.
- **2026-06** — Discussed brand attribution in AI answers in a Talker article drawing on its survey of 1,000 active AI users.
- **2026-05** — Published a first-person essay connecting Yellow Pages, Google and AI search; Talker Inc. also announced its third consecutive Great Place To Work certification.

## Links

- Website: https://wearetalker.com
- LinkedIn: https://www.linkedin.com/in/timhaslam

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Profile page: https://yespress.io/tim-haslam
Published by YesPress — https://yespress.io
Last updated: 2026-10-06