# Tiliter

> Tiliter is a Sydney-based computer-vision company that turns ordinary camera images into structured operational data. It began by solving product recognition at retail scale - identifying fresh produce and unbarcoded goods at self-checkout with high accuracy and no stickers - and has since expanded into a broader platform of AI 'Vision Agents' for verification, inspection, counting, damage detection, OCR and cleanliness auditing across retail, logistics, manufacturing, healthcare and industrial operations.

- **Founded:** 2017
- **Headquarters:** Sydney, Australia
- **Founders:** Marcel Herz (Co-founder & CEO), Martin Karafilis (Co-founder & COO), Christopher Sampson (Co-founder & Co-CEO)
- **Team size:** ~14-50 employees
- **Products:** Product Recognition, Scan&Go / Checkout & POS Retrofit, Vision Agents, Vision Stream, Cleensight
- **Notable:** Deployed product-recognition AI across 1,000+ Woolworths stores in Australia and New Zealand, Raised US$7.5M Series A led by Investec Emerging Companies, Product recognition of unbarcoded items with high accuracy in under one second

## Products & services

- **Product Recognition** — Computer vision that identifies products, parts, packaging and assets - including unbarcoded items like fresh produce - in under a second with high accuracy.
- **Scan&Go / Checkout & POS Retrofit** — A camera-and-software system that retrofits onto existing scales and checkouts to auto-identify and weigh items, removing manual code entry at self-checkout.
- **Vision Agents** — A library of modular AI tools - Label Validator, Text Extractor, Receipt Processor, Visual Verification Agent, Object Counter, Damage Detector, Product Recognition and Cleanliness Evaluator - that turn images into structured data.
- **Vision Stream** — Connects live IP and CCTV cameras to Tiliter Vision Agents for real-time visual analysis with no hardware changes.
- **Cleensight** — AI-powered cleanliness auditing that converts site photos into an objective 1-to-5 cleanliness score across multiple locations.

## Achievements

- Deployed product-recognition AI across 1,000+ Woolworths stores in Australia and New Zealand
- Raised US$7.5M Series A led by Investec Emerging Companies
- Product recognition of unbarcoded items with high accuracy in under one second
- Processes 50M+ images annually
- Expanded from a single retail use case to a multi-industry Vision Agents platform
- Co-founder Martin Karafilis recognised on Forbes 30 Under 30

## Latest updates

- **2025** — Launched Vision Stream - real-time AI analysis on existing IP and CCTV cameras with no hardware changes.
- **2025** — Launched Cleensight, an AI cleanliness-auditing app that scores site photos on a 1-to-5 scale.
- **2025** — Rolled out a modular Vision Agents platform (Label Validator, Object Counter, Damage Detector, OCR and more).

## Links

- Website: https://tiliter.com
- LinkedIn: https://www.linkedin.com/company/tilitertech/
- Twitter/X: https://twitter.com/tilitertech
- YouTube: https://www.youtube.com/@tiliter1008
- Facebook: https://facebook.com/TiliterTech

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Profile page: https://yespress.io/tiliter
Published by YesPress — https://yespress.io
Last updated: 2026-07-24