# Tiffin

> Tiffin is the founder and CEO of Aisle, a New York retail growth platform that turns real-world shopping into measurable in-store sales: a customer photographs a receipt, texts it in, and gets Venmo'd within minutes. He built the whole thing through text because, in his words, no one has room on their iPhone for another app. Before Aisle he talked his way into an internship at Super Coffee in 2017, dropped out of school, slept on the founders' couch, and helped scale the brand from $700K to $5M in a year - then realized brands had no idea who was buying them off the shelf. Aisle, now trusted by hundreds of CPG brands, is his answer to that blind spot.

- **Role:** Founder & CEO at Aisle
- **Organizations:** Aisle (Textnology dba Aisle), Super Coffee (formerly)
- **Nationality:** American
- **Education:** Did not complete - left school in 2017 to join Super Coffee, Undisclosed (dropped out)
- **Known for:** Founded Aisle, a retail growth/attribution platform trusted by hundreds of CPG brands (reported near 750), Built an SMS-and-receipt rewards system with no consumer app to install, Helped scale Super Coffee from $700K to $5M in revenue in a single year as Director of Growth

## Career timeline

- **High school** — Ran a landscaping business
- **2017** — Slid into Super Coffee founders' DMs, landed an internship, dropped out of school and lived on their couch
- **2017-2020** — Rose from intern to Director of (DTC) Growth at Super Coffee; helped scale revenue from $700K to $5M in a year
- **2020** — Founded Aisle to close the in-store attribution gap brands faced when entering retailers like Kroger and Target
- **2021-2022** — Scaled to 400K+ users in roughly four months; pivoted between consumer app, membership program, and B2B brand tool
- **2024** — Closed Series A funding to expand the company and accelerate product development

## Achievements

- Founded Aisle, a retail growth/attribution platform trusted by hundreds of CPG brands (reported near 750)
- Built an SMS-and-receipt rewards system with no consumer app to install
- Helped scale Super Coffee from $700K to $5M in revenue in a single year as Director of Growth
- Grew Aisle to 400K+ users in about four months and later past 1M users
- Closed a Series A round in 2024 (SEC filing referenced raising up to ~$8.1M)
- Raised capital before Aisle had a finished product, partly via a now-legendary cold email featuring a grocery receipt

## Latest updates

- **2024-07** — Aisle closed a Series A funding round to aggressively expand and accelerate product development.
- **2024** — Aisle shifted its pricing model and continued onboarding CPG brands as a retail attribution and marketing platform.

## Links

- Website: https://gotoaisle.com
- LinkedIn: https://www.linkedin.com/in/therealtiffin/
- Twitter/X: https://twitter.com/itstiffin1
- YouTube: https://www.youtube.com/watch?v=zW1_8QMkkhM
- Instagram: https://www.instagram.com/chris_tiffin/

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Profile page: https://yespress.io/tiffin
Published by YesPress — https://yespress.io
Last updated: 2026-06-03