# Tiffany Rafii

> Tiffany Rafii is the New York-based CEO and co-founder of UpSpring, a communications and marketing agency serving architecture, design, real estate and building product businesses. She founded the company with childhood friend Sarah Terzic in 2009, leads business development, and hosts Play with Matches, a podcast about creativity and business in the built environment.

- **Role:** CEO and Co-Founder at UpSpring
- **Organizations:** UpSpring
- **Education:** The George Washington University
- **Known for:** Co-founded and leads UpSpring, a women-owned communications and marketing agency focused on the built environment., PRNEWS Top Women Awards 2024 honoree, Business Entrepreneurs category., Helped expand UpSpring’s capabilities through its July 2022 acquisition of Epiphany Studio.

## Career timeline

- **2009** — Co-founded UpSpring with childhood friend Sarah Terzic while they were college seniors.
- **2020** — UpSpring invested in an employee-experience audit, manager training and clearer feedback and review processes.
- **2022-07** — UpSpring acquired architecture and design digital marketing studio Epiphany Studio.
- **2024** — Recognized in the Business Entrepreneurs category of the PRNEWS Top Women Awards.
- **2026-03** — Became host of the newly launched Play with Matches podcast.
- **2026-04** — Published A Rebrand Is Not a Growth Strategy on LinkedIn.

## Achievements

- Co-founded and leads UpSpring, a women-owned communications and marketing agency focused on the built environment.
- PRNEWS Top Women Awards 2024 honoree, Business Entrepreneurs category.
- Helped expand UpSpring’s capabilities through its July 2022 acquisition of Epiphany Studio.
- UpSpring included in The PR Net 100, 2025.

## Latest updates

- **2026-04** — Published A Rebrand Is Not a Growth Strategy on April 9, arguing for sustained activation after a rebrand.
- **2026-03** — Play with Matches launched on March 24, with Rafii as host and Pallavi Dean as the first episode’s guest.
- **2026-01** — A January 23 interview discussed her leadership, employee development and interest in baking.

## Links

- Website: https://www.weareupspring.com/
- LinkedIn: https://www.linkedin.com/in/tiffanytabar/

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Profile page: https://yespress.io/tiffany-rafii
Published by YesPress — https://yespress.io
Last updated: 2026-10-06