# Tiendamia

> Tiendamia is a cross-border marketplace that lets Latin American consumers browse products from large international retailers, pay with locally relevant methods, and receive orders at home while the company coordinates purchasing, consolidation, international freight, customs and support. Founded in Uruguay in 2014 and headquartered in Miami, it turns the fragmented work of importing a product into a familiar retail checkout.

- **Founded:** 2014
- **Headquarters:** Miami, United States
- **Founders:** Mario Colla (Founder and former CEO; chairperson), Juan Pablo Pereira (Co-founder and former CEO; board adviser)
- **Team size:** 201-500 employees; supplied company data lists approximately 390
- **Products:** Cross-border marketplace, International fulfillment, Tiendamia mobile apps, Marketplace Sellers, Affiliate program
- **Notable:** Expanded from Uruguay into multiple Latin American markets after its 2014 launch., Reached more than one million customers by 2019, according to contemporaneous reporting., Raised a $20 million Series B from Cartesian Capital Group in 2022 at a reported $80 million valuation.

## Products & services

- **Cross-border marketplace** — A localized web storefront that aggregates products from major US and international retail catalogs.
- **International fulfillment** — Purchasing coordination, Miami warehouse receipt, parcel consolidation, international shipping, customs handling and home delivery.
- **Tiendamia mobile apps** — iOS and Android shopping, payment, order-status and support experiences; Google Play reports more than five million downloads.
- **Marketplace Sellers** — A seller-facing route into Latin American markets with catalog integration, local marketing, payments, fraud management and logistics handled by Tiendamia.
- **Affiliate program** — A coupon-based program through which creators can earn from purchases attributed to their social or web content.

## Achievements

- Expanded from Uruguay into multiple Latin American markets after its 2014 launch.
- Reached more than one million customers by 2019, according to contemporaneous reporting.
- Raised a $20 million Series B from Cartesian Capital Group in 2022 at a reported $80 million valuation.
- Built an Android app with more than five million reported downloads and over 25,000 reviews.
- Grew to a team in LinkedIn's 201-500 employee band.
- Developed a seller proposition that packages payments, fraud, customs, logistics and local marketing for entry into Latin America.

## Latest updates

- **2026-07** — The Android app received a new update; Google Play continued to show more than five million downloads.
- **2026-03** — Country storefront materials promoted Tiendamia's 12th anniversary.
- **2025-11** — The company ran localized Black Week and 11.11 campaigns across Uruguay, Argentina, Peru, Ecuador and Costa Rica.
- **2025-03** — Tiendamia marked eleven years with anniversary promotions and renewed messaging around access to US and Chinese catalogs.
- **2024-06** — Ana Torrontegui was announced as the next chief executive after Jose Ignacio Guerra stepped aside.

## Links

- Website: https://tiendamia.com
- LinkedIn: https://www.linkedin.com/company/tiendamia
- Twitter/X: https://twitter.com/tiendamiacom
- YouTube: https://www.youtube.com/@tiendamiayt
- Instagram: https://www.instagram.com/tiendamia/
- TikTok: https://www.tiktok.com/@tiendamia

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Profile page: https://yespress.io/tiendamia
Published by YesPress — https://yespress.io
Last updated: 2026-08-16