# Tibor Vass

> Tibor Vass is the chief marketing officer of Eccentex, where he translates low-code software, dynamic case management and applied AI into a practical argument about how work should get done. His career moved from technical certifications and IT management through strategic consulting and product marketing at Genesys, then into Eccentex's executive team in 2023. Across his writing and public presentations, one principle recurs: automation earns its place when it reduces friction while people retain control of consequential decisions.

- **Role:** Chief Marketing Officer at Eccentex
- **Organizations:** Eccentex, Genesys, University of California, Riverside Design Thinking Advisory Board, Global CMO Council, House of Hungary San Diego
- **Education:** Master of Business Administration (MBA), Business Administration, Management and Operations, Oxford Brookes University, Diploma in Management Studies (DMS), IT and Operations Management, Oxford Brookes University, Certificate of Management, International Business, Oxford Brookes University
- **Known for:** Built more than 20 years of experience across IT management, strategic solution consulting, product marketing and industry marketing., Advanced through three publicly documented roles at Genesys, from strategic solutions to global industry solutions leadership., Joined Eccentex's executive team as CMO in April 2023.

## Career timeline

- **1995-2006** — Built a technical foundation through Siemens, Oracle, Sun Microsystems, ITIL and Microsoft certifications, alongside management studies.
- **2013-2018** — Served as Strategic Solution Director at Genesys.
- **2018-2021** — Served as Senior Director of Product Marketing at Genesys and wrote extensively about predictive engagement, AI and customer journeys.
- **2021-2023** — Served as Senior Director of Global Industry Solutions at Genesys.
- **2023-present** — Joined Eccentex as Chief Marketing Officer, responsible for brand, demand generation, product marketing and sales enablement.
- **2023** — Presented an Eccentex marketing plan organized around four objectives: Add AI, Team Up, Be Visible and Go Big.
- **2026** — Helped frame Eccentex's Applied AI Orchestration and workflow-centered public-safety product messaging around human control and productivity.

## Achievements

- Built more than 20 years of experience across IT management, strategic solution consulting, product marketing and industry marketing.
- Advanced through three publicly documented roles at Genesys, from strategic solutions to global industry solutions leadership.
- Joined Eccentex's executive team as CMO in April 2023.
- Published a substantial body of articles on AI, predictive engagement, customer experience, low-code development and business automation for Genesys and Eccentex.
- Served as a member of the University of California, Riverside Design Thinking Advisory Board and joined the Global CMO Council.
- Earned technical certifications in Oracle, Solaris administration, ITIL and Microsoft operations, as well as presentation training through Dale Carnegie.

## Latest updates

- **2026-02** — Eccentex announced Applied AI Orchestration capabilities; Vass framed the release around governed, human-controlled automation rather than disconnected AI tools.
- **2026-02** — Eccentex and Enforce Assist announced development of a workflow-centered records management system; Vass argued that such systems should improve productivity and reduce time spent navigating software.
- **2025-09** — Shared Eccentex's participation and product demonstrations at Genesys Xperience 2025 in Nashville.
- **2024-08** — Published an Eccentex article offering a three-step recession guide for customer-service leaders.

## Links

- Website: https://www.eccentex.com/author/tvass/
- LinkedIn: https://www.linkedin.com/in/blurocket

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Profile page: https://yespress.io/tibor-vass
Published by YesPress — https://yespress.io
Last updated: 2026-09-04