# Thyme Sullivan

> Thyme Sullivan is the Massachusetts-based co-founder and co-CEO of UNICORN in every stall. Following 27 years at PepsiCo, Coca-Cola and Nestlé, she co-founded TOP the organic project with her cousin Denielle Finkelstein in 2018. The team shifted from retail products to workplace dispensers in 2022, combining Sullivan’s sales and operations experience with a willingness to use humor to introduce the business.

- **Role:** Co-founder & Co-CEO at UNICORN in every stall
- **Organizations:** UNICORN in every stall, TOP the organic project, Nestlé, The Coca-Cola Company, PepsiCo, Frito-Lay
- **Education:** Bachelor of Arts in Economics, University of Massachusetts Amherst, Diverse Business Program (executive education), Tuck Executive Education at Dartmouth
- **Known for:** Co-founded TOP the organic project in 2018 and helped build retail distribution before the UNICORN pivot., Helped develop a workplace supply model adopted by organizations including JPMorgan Chase, Toyota, PepsiCo and American Express., Recognized by Forbes Next 1000, according to UNICORN’s current founder biography.

## Career timeline

- **1991** — UMass Amherst graduating class; began her career after college driving a Frito-Lay truck.
- **Before 2018** — Built a 27-year consumer-goods career at PepsiCo, Coca-Cola and Nestlé, including sales and operations leadership.
- **2018** — Co-founded TOP the organic project with cousin Denielle Finkelstein.
- **2019** — Ran the Boston 10K for Women in a product costume to promote TOP.
- **2021** — Ellen Cynar and Lindsay Domaas joined the founding team.
- **2022** — The team pivoted toward an in-stall B2B dispenser model and UNICORN branding.
- **2026** — Continues as co-founder and co-CEO; discussed the retail-to-B2B transition on Sales Talk for CEOs in August.

## Achievements

- Co-founded TOP the organic project in 2018 and helped build retail distribution before the UNICORN pivot.
- Helped develop a workplace supply model adopted by organizations including JPMorgan Chase, Toyota, PepsiCo and American Express.
- Recognized by Forbes Next 1000, according to UNICORN’s current founder biography.

## Latest updates

- **2026-08** — Appeared with Denielle Finkelstein on Alice Heiman’s Sales Talk for CEOs, published August 26, discussing founder partnership and the retail-to-B2B pivot.
- **2026-07** — Startup Boston published a recap of the founders’ panel, You Belong in the Room: How One Question Changed Everything.
- **2026-05** — Appeared with Finkelstein on The Capital Flex podcast, published May 13, to discuss fundraising and investor fit.

## Links

- Website: https://www.everystall.com/
- LinkedIn: https://www.linkedin.com/in/thyme-sullivan/

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Profile page: https://yespress.io/thyme-sullivan
Published by YesPress — https://yespress.io
Last updated: 2026-10-20