# Thrivent

> Thrivent is a member-owned financial services organization combining advice, insurance, investments, banking and generosity programs. Rooted in Lutheran mutual aid, it serves 2.4 million clients nationwide and connects financial planning with Christian membership and community service.

- **Founded:** 1902
- **Headquarters:** Minneapolis, United States
- **Founders:** 500 founding members of Aid Association for Lutherans (Collective founders of the 1902 predecessor)
- **Products:** Life insurance, annuities and protection, Dedicated Planning Services, Investment products and managed accounts, Thrivent Action Teams, Thrivent Choice
- **Notable:** Served 2.4 million clients with $212 billion in assets under management/advisement at year-end 2025., Reported $464.4 million raised and donated by Thrivent, clients and others in 2025, alongside 17.2 million volunteer hours., Reported $2.0 billion in life and health insurance claims paid in 2025.

## Products & services

- **Life insurance, annuities and protection** — Life insurance, retirement-income annuities, disability insurance and long-term-care strategies.
- **Dedicated Planning Services** — Paid written financial recommendations, offered as a one-time or continuing engagement; annual published tiers run from $900-$1,500 to $5,000-$10,000, with negotiable fees.
- **Investment products and managed accounts** — Mutual funds, ETFs and managed accounts; availability and minimums vary by program.
- **Thrivent Action Teams** — Approved member-led service, fundraising and education projects receive tools and up to $250 in seed money.
- **Thrivent Choice** — Eligible members help direct charitable dollars to enrolled nonprofits.
- **Money Canvas** — Free financial coaching through three one-hour virtual sessions focused on budgeting, bills and spending.
- **Thrivent Bank** — Utah-chartered industrial bank providing deposit accounts and banking services; launched through a credit union merger in June 2025.
- **Thrivent Charitable** — Separate public charity offering donor-advised funds, organizational endowments and planned-giving services.
- **Church loans and trust services** — Specialized financing for churches and services for managing and transferring wealth.

## Achievements

- Served 2.4 million clients with $212 billion in assets under management/advisement at year-end 2025.
- Reported $464.4 million raised and donated by Thrivent, clients and others in 2025, alongside 17.2 million volunteer hours.
- Reported $2.0 billion in life and health insurance claims paid in 2025.
- AM Best reaffirmed an A++ rating with stable outlook in September 2026; ratings address claims-paying ability, not investment returns.

## Latest updates

- **2026-09** — AM Best reaffirmed A++ (Superior) with a stable outlook on September 30.
- **2026-09** — Broke ground on a new Appleton building on September 23.
- **2026-07** — Announced a multi-year Green Bay Packers partnership.
- **2026-03** — Published 2025 financial and generosity results, including $464.4 million raised and donated by the company, clients and others.

## Links

- Website: https://www.thrivent.com/
- LinkedIn: https://www.linkedin.com/company/thrivent/
- Twitter/X: https://twitter.com/thrivent
- YouTube: https://www.youtube.com/thrivent
- Instagram: https://www.instagram.com/thrivent/
- Facebook: https://www.facebook.com/thrivent

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Profile page: https://yespress.io/thrivent
Published by YesPress — https://yespress.io
Last updated: 2026-10-22