# Threads

> Threads is Meta’s text-led social network for public posts, replies and interest-based conversations. Built by the Instagram team and launched in July 2023, it serves readers, creators and businesses through mobile apps and the web, with messaging, communities, analytics and advertising. Meta reported 500 million monthly active users in June 2026.

- **Founded:** 2023
- **Headquarters:** Menlo Park, United States
- **Products:** Threads mobile apps, Threads web, Threads API, Insights and publishing tools, Threads feed ads
- **Notable:** Reached 100 million registrations within roughly five days of launch., Reported 175 million monthly active users by July 2024., Launched API access in June 2024.

## Products & services

- **Threads mobile apps** — Text-led public posting, replies and media sharing on iOS and Android; standard posts support up to 500 characters.
- **Threads web** — Browser access with single or multiple columns, custom feeds, searches and a floating post composer.
- **Threads API** — Programmatic publishing, reply management and account/media insights for creator and business workflows.
- **Insights and publishing tools** — Post and audience analytics, drafts and scheduling tools; link visit measurement was added in 2025.
- **Threads feed ads** — Paid placements purchased through Meta’s existing advertising infrastructure.
- **Messaging** — Direct and group conversations inside Threads, with message requests and inbox controls.
- **Text attachments** — Attach up to 10,000 characters to a post, including excerpts that point to off-platform work.
- **Communities** — Public interest spaces, initially tested in 2025 and graduated from beta in June 2026.
- **Ghost posts** — Posts automatically archived after 24 hours, with replies delivered to the author’s inbox.
- **Dear Algo and Your Algo** — Temporary topic preferences expressed publicly or privately; initial geographic availability varies.
- **Parental supervision** — Family Center tools for time limits, sleep mode and privacy settings, rolling out globally in September 2026.
- **Meta AI on Threads** — AI conversations in mobile messaging and public mentions; Japan’s newsroom confirmed public-feed availability in September 2026.

## Achievements

- Reached 100 million registrations within roughly five days of launch.
- Reported 175 million monthly active users by July 2024.
- Launched API access in June 2024.
- Introduced ads in 2025 and expanded their user-market rollout in 2026.
- Reported 500 million monthly active users in June 2026.

## Latest updates

- **2026-02** — Dear Algo launched with three-day topic preferences in the US, UK, Australia and New Zealand.
- **2026-05** — Third-party content block lists extended to Threads feed ads through existing brand-safety partners.
- **2026-06** — Meta announced 500 million monthly active users, communities leaving beta and the initial rollout of private Your Algo controls.
- **2026-07** — Meta’s Japan newsroom reported Meta AI launching in Threads mobile DMs.
- **2026-09** — Meta AI public mentions became available in Japan, according to a September 4 newsroom update.
- **2026-09** — Parental supervision began rolling out globally on September 15.

## Links

- Website: https://www.threads.com/
- LinkedIn: https://www.linkedin.com/company/meta/
- Instagram: https://www.instagram.com/threadsapp/

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Profile page: https://yespress.io/threads
Published by YesPress — https://yespress.io
Last updated: 2026-09-30