# Thread Connected Marketing

> Thread Connected Marketing is a privately held, women-owned Toledo agency that began with digital technology and expanded into strategy, branding, advertising, public relations, content, web development, CRM, HubSpot implementation, and event management. Its distinctive argument is operational rather than cosmetic: connect research, creative, technology, and measurement under one roof, then judge the work by outcomes such as brand awareness, attendance, adoption, and economic activity.

- **Founded:** 1986
- **Headquarters:** Toledo, United States
- **Founders:** Joe Sharp (Founder and COO)
- **Team size:** 35 in the supplied company-profile data; the company's public LinkedIn range is 11-50.
- **Products:** Branding and strategy, Marketing communications and advertising, Content, inbound marketing, and CRM, Public relations and social media, Web and digital technology
- **Notable:** Helped the inaugural 2016 Toledo Jeep Fest attract about 40,000 attendees against a 20,000-person expectation, generate more than 160 news stories, and reach an estimated 80 million people through earned media., The 2016 Toledo Jeep Fest generated an estimated $2.7 million to $3.4 million in economic activity from more than $300,000 in cash and in-kind support across more than 60 organizations., The Toledo Clinic's measured brand awareness rose from 78.26% to 100%, while awareness of its multiple locations tripled after the rebrand and campaign.

## Products & services

- **Branding and strategy** — Research, positioning, identity, brand management, and strategic planning tied to business goals.
- **Marketing communications and advertising** — Creative development, copywriting, campaigns, media planning and buying, digital advertising, and cross-channel execution.
- **Content, inbound marketing, and CRM** — Content strategy, email, lead generation, marketing automation, HubSpot implementation, sales alignment, reporting, and optimization.
- **Public relations and social media** — Media relations, crisis communications, channel strategy, community management, content production, and campaign measurement.
- **Web and digital technology** — Website strategy, custom development, SEO, SEM, analytics, and technology integration.
- **Event management** — Event strategy, sponsorship coordination, creative assets, communications, websites, logistics, programming, and on-site execution.

## Achievements

- Helped the inaugural 2016 Toledo Jeep Fest attract about 40,000 attendees against a 20,000-person expectation, generate more than 160 news stories, and reach an estimated 80 million people through earned media.
- The 2016 Toledo Jeep Fest generated an estimated $2.7 million to $3.4 million in economic activity from more than $300,000 in cash and in-kind support across more than 60 organizations.
- The Toledo Clinic's measured brand awareness rose from 78.26% to 100%, while awareness of its multiple locations tripled after the rebrand and campaign.
- Won four Healthcare Advertising Awards in 2018 for St. Luke's Hospital and The Toledo Clinic work.
- Won a PRSA Silver Anvil for Toledo Jeep Fest work, announced by Thread in 2019.
- Won a 2023 Healthcare Digital Marketing Gold Award for The Toledo Clinic video advertising series.
- Won a 2024 Press Club of Toledo Touchstone Award for Toledo Jeep Fest social media coverage.
- Helped Toledo Jeep Fest grow to more than 78,000 attendees from 40 states and five countries in 2024, when the event produced an estimated $5.9 million in regional economic activity.
- Reached Platinum status in the HubSpot Solutions Partner Program in June 2026.

## Latest updates

- **2026-06** — Advanced to Platinum status in HubSpot's Solutions Partner Program.
- **2025-06** — Published a practical explainer positioning HubSpot as an integrated customer platform whose value depends on process, adoption, and strategy.
- **2025-02** — Outlined its work with nonprofits across branding, websites, public relations, and special campaigns.
- **2024-10** — Reported record Toledo Jeep Fest results and received a Press Club of Toledo Touchstone Award for the event's social media coverage.

## Links

- Website: https://threadgroup.com
- LinkedIn: https://www.linkedin.com/company/thread-connected-marketing
- Twitter/X: https://twitter.com/threadgroup
- Instagram: https://www.instagram.com/threadconnectedmarketing/
- Facebook: https://www.facebook.com/threadconnectedmarketing

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Profile page: https://yespress.io/thread-connected-marketing
Published by YesPress — https://yespress.io
Last updated: 2026-09-19