# Thomas Samuelson

> Thomas Joseph Samuelson is a capital-markets investor, entrepreneur, board adviser and educator who co-founded and leads Reap, an AI-powered investor-relations platform. After working across investment banking, asset management and emerging markets, he built BRON Investor Network to connect listed companies directly with investors; BRON merged with Reap in 2024, turning that communication thesis into a multilingual suite of IR assistants, analytics, targeting and event tools.

- **Role:** CEO and Co-Founder at Reap
- **Organizations:** Reap, BRON Investor Network, Magellan Yates LLC, Climate Commodities, Urbi Desarrollos Urbanos, ATOM Participações S.A., George Weiss Associates, Inca Investments, CLSA, Bear Stearns, Crédit Agricole, NYU Stern School of Business
- **Education:** Bachelor of Arts in Economics, Columbia University
- **Known for:** Invested in more than 500 companies across more than 30 countries during his capital-markets career., Built BRON Investor Network and established relationships with stock exchanges and issuer communities., Co-founded the combined Reap business after BRON merged with the technology platform in 2024.

## Career timeline

- **1987** — Worked at Merrill Lynch, according to his public corporate biography.
- **1992-1995** — Held a managing-partner role at Crédit Agricole / Credit Lyonnais Securities.
- **1995-1998** — Senior managing director at Bear Stearns, focused on international trading.
- **1998-2001** — Partner and head of equities at CLSA.
- **2001-2002** — General partner and founder/COO at Inca Investments.
- **2002-2013** — Portfolio manager at George Weiss Associates, covering global basic materials and emerging markets.
- **2014-2024** — Led Magellan Yates, working on corporate access and investor communications.
- **2015** — Began serving as an adjunct lecturer at NYU Stern School of Business.
- **2019-2024** — Independent board member and Audit and Corporate Practices Committee member at Urbi.
- **2022** — Launched BRON Investor Network publicly as a direct communication platform for listed companies and investors.
- **2024** — BRON merged with Reap; Samuelson joined the combined company as CEO and co-founder.
- **2025** — Reap reported serving clients in seven countries and set a five-year goal of operating in more than 50.
- **2025** — Became strategic adviser for emerging markets at Climate Commodities.

## Achievements

- Invested in more than 500 companies across more than 30 countries during his capital-markets career.
- Built BRON Investor Network and established relationships with stock exchanges and issuer communities.
- Co-founded the combined Reap business after BRON merged with the technology platform in 2024.
- Served as an independent Urbi director and member of its Audit and Corporate Practices Committee.
- Taught as an adjunct lecturer at NYU Stern beginning in 2015.
- Spoke publicly on emerging markets, MiFID II, corporate access and investor-relations technology.

## Latest updates

- **2026-08** — Shared a new EM Unlocked discussion on frontier-market opportunities in Vietnam, Mongolia, Uzbekistan and Iraq.
- **2025-11** — Appeared on the program for the fifth Andean Issuers IR Meeting to speak on AI's role in reinventing investor relations.
- **2025-06** — Discussed Reap's multilingual, multi-channel IR assistant and plans to expand into more than 50 countries within five years.
- **2024-09** — BRON merged with Reap, and Samuelson joined the combined company as CEO and co-founder.

## Links

- Website: https://www.reapapp.io
- LinkedIn: https://www.linkedin.com/in/thomas-samuelson
- YouTube: https://www.youtube.com/channel/UCC7lYj1rupFnHamQhTrgqQw

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Profile page: https://yespress.io/thomas-samuelson
Published by YesPress — https://yespress.io
Last updated: 2026-08-25