# Thomas Nieto

> Thomas Nieto is a Louisiana franchise entrepreneur and co-founder of the Main Squeeze Juice Co. franchise enterprise. After a decade at AT&T and a COO role at In & Out Smart Repair, he helped develop Main Squeeze’s franchise operation from 2017 and led its 2023 acquisition of I Love Juice Bar. His CEO tenure ended in March 2024; he challenged his removal in court.

- **Role:** Franchise entrepreneur and former chief executive
- **Organizations:** Main Squeeze Juice Co., In & Out Smart Repair, AT&T, Squeeze Holdings, LLC
- **Education:** Southeastern Louisiana University
- **Known for:** Helped grow In & Out Smart Repair to 78 open locations before its sale, according to his account., Helped establish and expand Main Squeeze’s franchise operation., Led Main Squeeze during the March 2023 acquisition of the 23-location I Love Juice Bar chain.

## Career timeline

- **2005** — Joined Cingular Wireless (AT&T) as a retail sales consultant.
- **2015** — Joined In & Out Smart Repair as COO and minority partner.
- **2017** — Following the phone-repair business sale, co-founded the Main Squeeze franchise enterprise and became CEO.
- **2018** — Main Squeeze opened its Katy corporate store in February and its first franchise location in September, according to Nieto’s retrospective account.
- **2022** — Main Squeeze entered a partnership with Conscious Capital Growth.
- **2023** — Led Main Squeeze during its acquisition of I Love Juice Bar.
- **2024** — Removed as CEO on March 20 and challenged the removal. Main Squeeze publicly announced Jennifer Dodd as CEO on July 11.

## Achievements

- Helped grow In & Out Smart Repair to 78 open locations before its sale, according to his account.
- Helped establish and expand Main Squeeze’s franchise operation.
- Led Main Squeeze during the March 2023 acquisition of the 23-location I Love Juice Bar chain.
- Featured in 1851 Franchise’s 2023 Franchise Influencers issue.

## Latest updates

- **2024-03** — Removed as Main Squeeze Juice Holdings CEO on March 20; challenged the company’s actions in litigation.
- **2024-05** — A Louisiana appellate court ruled on overlapping proceedings in Nieto’s dispute with Jennifer Dodd and Main Squeeze; the ruling addressed procedure.
- **2024-07** — Main Squeeze publicly announced Jennifer Dodd as CEO.
- **2024-09** — A Louisiana appellate court granted supervisory relief concerning the timing of a hearing in related litigation; it did not decide the underlying ownership dispute.

## Links

- LinkedIn: https://www.linkedin.com/in/thomas-nieto-a35616163

---

Profile page: https://yespress.io/thomas-nieto
Published by YesPress — https://yespress.io
Last updated: 2026-10-27