# Thoma Thoma

> Thoma Thoma was a Little Rock brand-strategy and marketing firm founded by Martin and Melissa Thoma in 1988. It combined stakeholder research, internal culture programs, creative campaigns, digital marketing, public relations and web development, often beginning inside the client organization before taking a message to market. After merging with EXIT Marketing in 2019, the firm announced a new identity as Day 2 Marketing for a January 2025 website launch, with Kari Amore as CEO and offices listed in Little Rock and Fort Mill.

- **Founded:** 1988
- **Headquarters:** Little Rock, United States
- **Founders:** Martin Thoma (Co-founder and Principal), Melissa Thoma (Co-founder and Principal)
- **Products:** Brand strategy and development, Marketing communications, Digital marketing, Web development, Sales and marketing integration
- **Notable:** Southern Bancorp reported a 25-percentage-point increase in employee engagement and alignment during the first year of its internal brand program., A six-month Together Arkansas campaign generated 863,463 Facebook impressions, 132,771 LinkedIn impressions, 9,093 combined clicks and 711 toolkit downloads., ARORA set then-record totals for organs and donors in 2021 and exceeded them again in 2022 following a campaign paired with operational improvements.

## Products & services

- **Brand strategy and development** — Customer research, competitive evaluation, brand definition, culture building, naming, identity and activation, including the proprietary Brand Navigator and Brand Leadership Frames methods.
- **Marketing communications** — Advertising, design, media planning and public relations across business-to-business, consumer, nonprofit and public-information assignments.
- **Digital marketing** — Search, social, paid media, content, campaign measurement, marketing automation and conversion work.
- **Web development** — Website strategy, design, development, accessibility and performance work integrated with broader marketing programs.
- **Sales and marketing integration** — Programs intended to connect positioning, lead generation, sales enablement and measurable business goals.

## Achievements

- Southern Bancorp reported a 25-percentage-point increase in employee engagement and alignment during the first year of its internal brand program.
- A six-month Together Arkansas campaign generated 863,463 Facebook impressions, 132,771 LinkedIn impressions, 9,093 combined clicks and 711 toolkit downloads.
- ARORA set then-record totals for organs and donors in 2021 and exceeded them again in 2022 following a campaign paired with operational improvements.
- The MONI rebrand won a Gold MarCom Award; MONI later received third-party customer satisfaction and connected-home recognition.
- The Arkansas Arts Council named Thoma Thoma a 2011 Governor's Arts Award recipient.
- Little Rock Athletic Club's website received a 2015 District 10 Silver ADDY, a Little Rock Silver ADDY and Best of Digital recognition.
- A public board biography credits the firm with more than $1 million in in-kind support to Arkansas nonprofits.

## Latest updates

- **2025-01** — Thoma Thoma announced that it had become Day 2 Marketing and pointed visitors to a new website launched in January 2025.
- **2025-01** — The successor agency listed Kari Amore as chief executive officer and maintained offices in Little Rock, Arkansas, and Fort Mill, South Carolina.
- **2024-02** — The Thoma Thoma team page reflected an expanded mix of brand, creative, account, social, PR and web specialists before the Day 2 transition.

## Links

- Website: https://thomathoma.com
- LinkedIn: https://www.linkedin.com/company/thoma-thoma
- Twitter/X: https://twitter.com/thomathoma
- Instagram: https://instagram.com/thomabranding/
- Facebook: https://www.facebook.com/thomathoma

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Profile page: https://yespress.io/thoma-thoma
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Last updated: 2026-09-20