# Thistle

> Thistle is a plant-forward meal delivery service that ships chef-crafted, nutritionist-designed ready-to-eat meals, cold-pressed juices, and snacks to homes across much of the U.S. Founded in San Francisco in 2013 by Ashwin Cheriyan and Shiri Avnery, the company built its business on a simple wager: that the easiest way to fix both human health and the climate is to help people eat more plants.

- **Founded:** 2013
- **Headquarters:** San Francisco, United States
- **Founders:** Ashwin Cheriyan (Co-Founder & CEO), Shiri Avnery, PhD (Co-Founder & President)
- **Team size:** ~390
- **Products:** Ready-to-eat meals, Cold-pressed juices, Snacks & sides, Thistle iOS app
- **Notable:** Crossed 10 years in business in 2023, Expanded to East Coast with Burlington, NJ kitchen, Refreshed brand identity launched in 2024

## Products & services

- **Ready-to-eat meals** — Chef-crafted, nutritionist-designed plant-forward meals delivered fresh weekly. Optional chicken or pork add-ons; no beef.
- **Cold-pressed juices** — The original product line that launched Thistle in 2013.
- **Snacks & sides** — Plant-based snacks and add-ons rounding out the weekly subscription.
- **Thistle iOS app** — Mobile ordering and meal-swapping for subscribers.

## Achievements

- Crossed 10 years in business in 2023
- Expanded to East Coast with Burlington, NJ kitchen
- Refreshed brand identity launched in 2024
- Raised $24M+ in total funding

## Latest updates

- **2024-01** — Refreshed brand identity launched with new logo, palette, and packaging.
- **2023** — Celebrated 10 years of operation.
- **2021-01** — Closed $10.3M Series B led by PowerPlant Ventures.

## Links

- Website: https://www.thistle.co
- LinkedIn: https://www.linkedin.com/company/thistle
- Twitter/X: https://twitter.com/ThistleCo
- Instagram: https://www.instagram.com/thistleco/
- Facebook: https://www.facebook.com/thistleco

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Profile page: https://yespress.io/thistle
Published by YesPress — https://yespress.io
Last updated: 2026-05-23