# This by That

> This by That is a boutique agency for progressive architecture practices. Founded in Los Angeles in 2016 and now based in New York City, it combines public relations, narrative strategy, business development, and architect matchmaking. The firm helps architects explain why their work matters, then uses that positioning to pursue press, partners, and commissions; it also advises homeowners, developers, cultural institutions, and community organizations seeking the right designer.

- **Founded:** 2016
- **Headquarters:** New York, United States
- **Founders:** Danielle Rago (Co-founder), Honora Shea (Founder and Principal)
- **Team size:** 3 people listed on the official site: Honora Shea, Ryan Quinlan, and Camille Miller; the supplied Apollo estimate of 270 is not supported by the current company site.
- **Products:** PR and communications, Business development, Architect matchmaking, Advisory and Studio Visits
- **Notable:** Matched Architensions with the commission for The Playground at the 2022 Coachella Valley Music and Arts Festival., Matched Worrell Yeung with Canal Projects for a 6,000-square-foot gallery renovation in a landmarked Manhattan building., Secured a standalone Los Angeles Times Home & Garden feature for The LADG after translating the architects' internal project discussion for a general audience.

## Products & services

- **PR and communications** — Office positioning, portfolio and project narratives, media strategy, targeted pitching, launch campaigns, and public-profile development for architecture and design practices.
- **Business development** — Strategic support that connects an architecture practice's public narrative to potential partners, collaborators, and commissions.
- **Architect matchmaking** — Architect search and selection for homeowners, developers, cultural institutions, hospitality groups, and community organizations planning buildings, interiors, installations, or public art.
- **Advisory and Studio Visits** — Practice advice, including free one-hour consultations introduced for emerging BIPOC-led architecture firms.

## Achievements

- Matched Architensions with the commission for The Playground at the 2022 Coachella Valley Music and Arts Festival.
- Matched Worrell Yeung with Canal Projects for a 6,000-square-foot gallery renovation in a landmarked Manhattan building.
- Secured a standalone Los Angeles Times Home & Garden feature for The LADG after translating the architects' internal project discussion for a general audience.
- Recognized in The PR Net Next Gen Awards in both 2024 and 2025.
- Led the launch campaign for Michael Bennett's Studio Kër and campaigns for Studio Cadena's Domino Square.
- Built a current-and-past client roster exceeding 60 architecture practices.

## Latest updates

- **2026-06** — The official site states that the agency, born in Los Angeles, is now based in New York City and lists Honora Shea, Ryan Quinlan, and Camille Miller as its team.
- **2026-01** — The agency's press ledger recorded client coverage including MKCA in The New York Times and Warkentin Associates in the Los Angeles Times.
- **2025-04** — Public Art Company, a client, received coverage surrounding its Coachella art program work.
- **2025** — This by That was named to The PR Net Next Gen Awards for a second consecutive year.
- **2024** — The PR Net highlighted client wins including Michael Bennett/Studio Kër and Bernheimer Architecture, along with a multifamily housing commission secured for Architensions.

## Links

- Website: https://thisbyth.at/
- LinkedIn: https://www.linkedin.com/company/this-by-that/
- Instagram: https://www.instagram.com/thisbythat/

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Profile page: https://yespress.io/this-by-that
Published by YesPress — https://yespress.io
Last updated: 2026-09-14