# ThirdChannel

> ThirdChannel is a Boston-based retail execution company that pairs cloud software with a nationwide network of vetted, on-demand brand representatives. Founded in 2012, it gives consumer brands and retailers real-time visibility into what is actually happening on store shelves - from merchandising compliance and inventory to assisted selling and audits - so decisions at the point of sale are driven by data rather than guesswork.

- **Founded:** 2012
- **Headquarters:** Boston, Massachusetts, United States
- **Founders:** Gina Ashe (Founder & former CEO), Joe Chung (Co-founder / Chairman)
- **Team size:** ~220 employees plus a nationwide contracted rep network
- **Products:** Workforce Suite, Merchandising, Assisted Selling, Training & Education, Audits & Intel
- **Notable:** Raised $7M Series A led by Fung Capital (2017), Named a Top Retail Analytics Solutions Provider (2025) by Retail Tech Insights, Serves marquee brands including Bose, adidas, Oakley and New Balance

## Products & services

- **Workforce Suite** — Tools to recruit, manage, schedule and optimize a network of on-demand brand representatives and field teams.
- **Merchandising** — Visual merchandising compliance, planogram checks, display execution and inventory/backstock management captured through a mobile app.
- **Assisted Selling** — In-store product demos and expert-led selling initiatives that put knowledgeable brand reps in front of shoppers.
- **Training & Education** — Associate training, brand education and assessment to keep store staff current on product and messaging.
- **Audits & Intel** — Comprehensive store evaluations, compliance audits, competitive intel and image capture reported in real time.
- **Brand Representative Network** — A nationwide, flexible pool of vetted, brand-passionate reps matched to each brand and deployed on demand.

## Achievements

- Raised $7M Series A led by Fung Capital (2017)
- Named a Top Retail Analytics Solutions Provider (2025) by Retail Tech Insights
- Serves marquee brands including Bose, adidas, Oakley and New Balance
- Acquired by Stage in December 2020
- Maintains ~4.3/5 on G2 and ~4.0/5 on Glassdoor

## Latest updates

- **2020-12** — ThirdChannel acquired by Stage, positioned as a national leader in optimizing retail execution and in-store customer experience.
- **2025-01** — Recognized among top retail analytics solution providers; continues publishing retail execution guidance via its blog.

## Links

- Website: https://thirdchannel.com
- LinkedIn: https://www.linkedin.com/company/thirdchannel
- Twitter/X: https://twitter.com/needleit
- Instagram: https://www.instagram.com/thirdchannel/
- Facebook: https://www.facebook.com/ThirdChannelRetail/

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Profile page: https://yespress.io/thirdchannel
Published by YesPress — https://yespress.io
Last updated: 2026-07-17