# Thinkific

> Thinkific is a Vancouver-based software company whose platform lets entrepreneurs, creators and businesses build, market and sell online courses, communities and digital products under their own brand. Founded in 2012 by Greg Smith and his brother Matt after Greg turned an in-person LSAT prep class into a $29 online course, Thinkific has grown into a public company (TSX: THNC) serving more than 35,000 customers across 100+ countries, from solo experts to Nasdaq, GoDaddy and Datadog. Creators have generated roughly $3.7 billion in sales on the platform, which now bundles courses, memberships, communities, payments and a growing suite of AI tools under the banner of 'learning commerce.'

- **Founded:** 2012
- **Headquarters:** Vancouver, British Columbia, Canada
- **Founders:** Greg Smith (Co-Founder & CEO), Matt Smith (Co-Founder), Miranda Lievers (Co-Founder & Head of Operations), Matt Payne (Co-Founder & CTO)
- **Team size:** Approximately 200-400 employees
- **Products:** Thinkific (Courses), Thinkific Communities, Thinkific Payments / Commerce, Thinkific Plus, AI Tools Hub
- **Notable:** IPO on the Toronto Stock Exchange (TSX: THNC) in April 2021, Enabled roughly $3.7 billion in creator sales on the platform, 35,000+ customers across 100+ countries and 200M+ learners reached

## Products & services

- **Thinkific (Courses)** — Core no-code platform to create, host and sell online courses with quizzes, drip content, certificates and a branded student experience.
- **Thinkific Communities** — Branded community spaces with threads, private spaces, mentions, profiles and notifications, sold alongside or independent of courses.
- **Thinkific Payments / Commerce** — Integrated checkout and payment processing that lets creators sell courses, memberships and digital products; Thinkific earns commerce revenue on transactions.
- **Thinkific Plus** — Enterprise tier for larger organizations running customer education, partner training and certification at scale, with SSO, multiple sites and dedicated support.
- **AI Tools Hub** — AI course landing-page generator, course outline generator, Copy Co-Pilot and AI email marketing tools to speed up building and selling.
- **Branded Mobile App** — Native mobile learning apps so creators can deliver courses and community under their own brand on iOS and Android.
- **Thinkific App Store** — Marketplace of integrations and apps extending the platform with marketing, analytics and workflow tools.

## Achievements

- IPO on the Toronto Stock Exchange (TSX: THNC) in April 2021
- Enabled roughly $3.7 billion in creator sales on the platform
- 35,000+ customers across 100+ countries and 200M+ learners reached
- Grew from a self-funded MVP to a public company without heavy early venture capital
- Repeatedly certified as a Great Place to Work in Canada
- Full-year 2024 revenue of US$66.9M with commerce revenue up 77%

## Latest updates

- **2025-06** — Launched a strategic brand refresh (with Focus Lab) and unveiled agentic AI features, positioning the company around 'learning commerce.'
- **2025-03** — Reported full-year 2024 results: US$66.9M revenue, up ~13%, with commerce revenue up 77% to US$10.2M.
- **2025-01** — CEO Greg Smith took direct control of product and R&D to accelerate AI-driven innovation.
- **2024-12** — Deployed AI features across the platform, including course outline and landing-page generators and an AI email marketing tool.

## Links

- Website: https://www.thinkific.com
- LinkedIn: https://www.linkedin.com/company/thinkific/
- Twitter/X: https://twitter.com/thinkific
- YouTube: https://www.youtube.com/thinkific
- Instagram: https://www.instagram.com/thinkific/
- Facebook: https://www.facebook.com/thinkific

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Profile page: https://yespress.io/thinkific
Published by YesPress — https://yespress.io
Last updated: 2026-08-08